MUMBAI: Social media is being used extensively to popularise shows these days and an example of this was the recently aired IIFA 2015. While #IIFA2015 trended at number one in India, on the day of its telecast on Colors, it also was among the top 10 trends internationally.

This year’s campaign saw a plethora of innovative mediums that kept consumers engaged and enthralled by the excitement and glamour of the IIFA Weekend. On twitter, fans and stars tweeted constantly about their favourite moments of the show.

Fans got a chance to be part of the Green Carpet at IIFA with Facebook video lounge where they could ask their favourite stars a question. With the ingenious use of Facebook API, a touch screen experience was created for celebrities to answer the questions. Each celebrity picked a question by tapping on one of the five profile photos of their fans. Not just this, #Fame beamed close to 200 hours of live content spanning three days. Celebrities lost their hold on gravity with Instagrams Gravity Booth.

Wizcraft International director Sabbas Joseph said, “Social media is a revolution in technology that allows us to interface with events across the world as an almost first-hand experience. It is this pinnacle of interaction that we have tried to achieve through our social media campaign this year and I think we have successfully achieved this goal.”