NEW DELHI: In a break with tradition, four non-celebrities have been appointed as brand ambassadors to promote the Digital India programme.

The brand ambassadors appointed by the Government for a period of one year include author and ethical hacker Ankit Fadia and computer scientist and author of ‘Sixth Sense’ Pranav Mistry of Samsung in the United States.

In addition, there are two student brand ambassadors: Satwat Jagwani and Krati Tiwari who are both All India IIT-JEE - Advanced student Toppers for 2015. 

The Communications and Information Technology Ministry said no other person has been appointed as brand ambassador for Digital India and reports indicating that a Digital India brand ambassador has been appointed other than these four are wrong. 

As part of the Digital India week (1 - 7 July) these four brand ambassadors were nominated for a period of one year to propagate the product and applications being launched by the Department under Digital India programme. 

The services of these brand ambassadors will be used, as and when required for generating mass awareness for the programme.