Mumbai: Monk Entertainment (Monk-E), a content marketing and creator management company, is all set to expand its footprint in talent representation and digital marketing in South India by onboarding the core team of Fabsquad Media. Aju Philip,ex-COO will now be looking after the creator program and Aishwarya Gunjal, ex-CFO will be looking into the business operations in the south division.

After successfully backing and supporting some of the biggest names from South India in the content creation industry like Niharika NM, Madan Gowri, and Kishen Das, among others, Monk Entertainment will enable and strengthen creators like Chaithania Prakash, Mabu Sherif, Shaz Mohamed, to name a few.

Armed with their proficiency in four key South Indian languages (Telugu, Tamil, Malayalam and Kannada), the newly recruited team will ensure a strong presence for the company in those markets. By establishing a South division, Monk Entertainment aims to nurture and collaborate with talents in the region to boost the creator economy across India as part of its larger vision.

Monk Entertainment co-founder and CEO Viraj Sheth said, "Our vision entails a future where creators from South India not only present their unique culture, diversity and skills through their content but are also justly compensated like their peers in Mumbai and Delhi for the value that they create. We also intend to work in tandem with the brands and companies operating in this region to help them unleash the power of content and influencer marketing.”

With this strategic expansion, Monk Entertainment is primed to work with creators to help bridge the gap between regional acclaim and nationwide recognition and with brands in this market to help them unlock the potential of content marketing with the help of creators.