MUMBAI: Sistema Shyam TeleServices Ltd. (SSTL), that provides telecom services under the MTS brand has launched a movement on social media to bring all countrymen together to support Shiva Keshavan – Olympian from India who is set to compete in “Luge” at the Sochi Winter Olympic Games. MTS has been actively supporting Shiva Keshavan in his quest for Gold. Given that Shiva Keshavan would be competing at Sochi as a ‘Citizen Olympian' under the Olympics flag in place of the Indian Tricolour; the IndiaForShiva campaign has been rolled out as a show of support for the champion luger.

According to Leonid Musatov, Chief Marketing & Sales Officer – MTS India, “MTS as a brand has always believed in providing a platform to talented youngsters, who bet on themselves, challenge reality and don’t let the present come in way of their future. We have been consistently supporting Shiva Keshavan for the last two years in his journey to the Sochi Olympics. We have always believed in Shiva and his dedication to the sport of Luge, despite the sport not being as popular as some of the other sports in the country. Now, when the chance to win the Olympic medal is so close, it is time that we all stand behind Shiva and cheer for him”.

The IndiaForShiva campaign by MTS India is an extensive social media movement to generate support and wishes for Shiva Keshavan. The campaign would encompass specially designed twitter feeds, engagement activities on Facebook and other social media channels.

MTS Brand Ambassador and Winter Olympian, Shiva Keshavan said "As an athlete, winning an Olympic Gold medal is my biggest dream. I am looking forward to the Winter Olympics in Sochi and hopefully this would be my chance to bring the medal home. I would like to thank MTS India and all my fans for supporting me through the IndiaForShiva campaign. It is heartening to see my countrymen getting aware about the sport of Luge and cheering for me as I get set to compete on 8th and 9th February 2014”.