MUMBAI: In a bid to keep old movies relevant in today’s fast paced digital world, Shemaroo Entertainment has launched an innovative initiative called ‘Shemaroo Retro Talkies’ on social media.
Shemaroo Retro Talkies is an innovative story-telling format for Bollywood films via which the company will capture evergreen movies in a few posts. The company will make this available on its Facebook page, Twitter handle and YouTube channel. Under this, a movie will be re-released every fortnight and each movie will have its own way of story-telling that may be through short videos, GIFs or sketches.
The first movie to re-release under this initiative is the Sunny Deol starrer Ghayal. The entire movie has been captured in five tweets / posts.
Shemaroo Entertainment director Jai Maroo said, “With Shemaroo Retro Talkies, we want users to re-live classic Bollywood movies and also connect to the youth who’ve not watched these movies before. We will be narrating the entire story of the film but in a format that people like to consume these days like short videos, GIFs and sketches. The format will give out the entire story of the film in less than five minutes and help them decide if they want to watch the full film.”
Ghayal in the new format is available on the links below:
