MUMBAI: Twitter has appointed Sonali Malaviya as country business marketing head for India as part of Twitter’s Global Business Marketing team (GBM).

She will be based at the Twitter office in Delhi and report to Twitter international marketing director Frederique Covington, who is based in Singapore.

Malaviya will be responsible for marketing and messaging that helps businesses understand and embrace Twitter’s advertising solutions in India. She will set the vision for business marketing strategy, segmentation, and events. In her role, she will create and evolve the Twitter story to win the hearts and minds of advertisers and agencies, while resonating across the broader advertising spectrum.

Covington said, “India is one of our key growth markets for Twitter in Asia Pacific and we are committed to delivering more value to the local advertising community through real-time marketing solutions. We are excited to have Sonali join the Twitter flock and to further educate and engage with brand advertisers and agencies in India through her vast experience and expertise.”

Malaviya added, “Twitter is the place for discovering what’s happening in your world right now, sharing your interests with others, and expressing your thoughts and opinions. As an individual, those are traits that I identify with and it’s truly amazing to have the opportunity to live my passion at Twitter. I'm thrilled to be joining a supercharged team and contribute my media agency experience to Twitter at this exciting time of digital transformation for brands in India.”

With more than 15 years’ of experience in the marketing industry, Malaviya previously worked at GroupM. Prior to that, she worked at PHD in Dubai, and at Roy Morgan Research in Australia.