Mumbai: Bharti Airtel has decided to exit the music sector by shutting down its Wynk Music app according to media reports. Shortly after announcing a strategic partnership with Apple, the company will wind down Wynk Music over the next few months and integrate all current employees into other roles within the organisation.

An Airtel spokesperson confirmed the closure, stating that Wynk Music will be discontinued in the coming months, and employees working on the app will be absorbed within the Airtel ecosystem.

Since its launch in 2014, Wynk Music has built a significant user base with over 100 million subscribers. This move aligns with Airtel’s new focus on collaborating with Apple to enhance video and music streaming services. As part of this partnership, Airtel customers will have access to Apple Music, and Wynk Premium subscribers will receive special offers. Additionally, Apple TV+ will be accessible through Airtel's Xstream service, further expanding its content offerings.

With a diverse portfolio including Airtel Wynk, Airtel Thanks, and Xstream, Airtel serves more than 220 million active users and is aiming for continued growth in the competitive digital market.