MUMBAI:  Global communications platform  Truecaller  has announced the appointment of Hemant Arora as the new vice-president of global ad sales business. This strategic move aims to bolster Truecaller’s advertising division, which represents the company’s largest revenue stream, while refining its global ad sales strategy.

With over 25 years of industry experience, Arora has a proven track record of driving revenue growth and managing global operations for some of the world's most recognized media and technology companies. His previous roles include serving as head of global accounts for Europe, APAC, and the METAP regions at TikTok, where he demonstrated his ability to foster relationships with key stakeholders and manage complexities in fast-paced environments.

"Truecaller is uniquely positioned at the intersection of technology, trust, and communications,” Arora stated upon his appointment. “I am excited to join a talented team and look forward to driving impactful growth while deepening our partnerships globally.” 

His extensive experience includes establishing revenue growth business units, which will be crucial as Truecaller seeks to expand its advertising portfolio and integrate innovative solutions.

Truecaller  CEO  Rishit Jhunjhunwala, emphasised the importance of Arora's appointment, noting his extensive background in building scalable revenue models and navigating global markets. "Hemant’s leadership will further strengthen our vision to revolutionize how brands connect with consumers and maximize the potential of our platform," Jhunjhunwala commented.

Truecaller serves over 425 million active users worldwide, making it one of the most widely used communication platforms. The company's growth has been bolstered by its ability to identify and block nearly 46 billion unwanted calls in 2023 alone, showcasing its effectiveness in improving user experience.