MUMBAI: In the era where consumption is increasing on mobile devices, YouTube is all set to create a new record. In the third quarter earnings call, Google’s parent company Alphabet announced that Youtube’s viewership within living rooms on TV sets is up to 100 million hours per day, with a 70 per cent increase over the previous year. Alphabet also mentioned how YouTube is a major revenue builder for it.
Google CEO Sundar Pichai talked about the growth and future perspective of YouTube. He said, “Youtube continues to see phenomenal growth” with over 1.5 billion users globally.
Pichai said that an average user spends 60 minutes at least a day on YouTube on mobile devices. YouTube isn't just restricted to desktops and smartphones but has also extended to the TV either via the interne ot through devices like set-top boxes or gaming consoles.
YouTube had previously said that majority of its viewing takes place on mobile devices. Earlier this year, YouTube said people were watching a billion hours of its videos per day. According to the facts and figures issued on July 2017 in Fortunelords, the total number of people who use YouTube is 1.3 billion. In an average month, 8 out of 10 18-49 year-olds watch YouTube. By 2025, half of the viewers under 32 will not subscribe to a pay-TV service. 6 out of 10 people prefer online video platforms to live TV. The total number of hours of video watched on YouTube each month is 3.25 billion.
Pichai also announced the future plans for YouTube with the company focusing on increasing its subscription-based monetised models. YouTube Red, the company's first subscription service, would release over 40 original shows through the service this year.
Stats for YouTube TV which broadcasts live from over 40 networks was also mentioned. YouTube TV now covers two-thirds of US households and is available in 50 metro areas.
Seems like the remote controlled device has finally made sense to the digital-loving audience.
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