MUMBAI: BBC Worldwide announced a licensing deal with Amazon that will give Amazon Prime members in India access to over 600 hours of factual and pre-school content from BBC.

“In the last year or so, we have seen digital consumption in India increase exponentially. We are very excited to be partnering with Amazon Prime Video India to satisfy viewers’ demands for quality, premium programmes from the BBC,” said BBC Worldwide SVP and GM Myleeta Aga.

Indian subscribers to Amazon Prime Video now have access to CBeebies programs, which have never been broadcast before in India, including Clangers, the pink, long-nosed, inventive and lovable mouse-shaped creatures who live on a little blue planet, out in the starry stretches of space, not far from Earth; Dinopaws, an animation series about the delightful adventures of a trio of very young, inquisitive dinos; and Hey Duggee, the animated series narrated by award-winning comedian Alexander Armstrongo.

Subscribers to the service will also able to watch award-winning and highly-rated BBC factual programs such as Gandhi, The World's Weirdest Weapons, and The Genius of Inventions.

Amazon Prime Video India director and country head Nitesh Kripalani added, “We are pleased to work with BBC Worldwide to avail premium quality pre-school and documentary programmes to our Prime Video customers. We are very humbled by the positive response from customers to Prime Video and we are confident that the BBC’s programmes will resonate with customers. We look forward to a long and fruitful relationship with BBC Worldwide.”