MUMBAI: Eros International plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, today announced that it is adding top Bollywood television content to its large selection of movies and music content on its online streaming platform, ErosNow (www.erosnow.com).

Beginning in May, 2014, ErosNow free as well as paying subscribers will have access to the highly popular television programming ranging from top rated current serials and soaps to reality shows such as Balika Vadhu, Uttaran, Sasural Simar Ka, Beintehaa, Rangrasiya, Sanskaar (Season 2), Madhubala, Comedy Nights with Kapil and Khatronke Khiladi (Season 5). These programs will be available on ErosNow within 36 hours of their television premiere in India with thousands of hours of catch up episodes.

Speaking on the development, Rishika Lulla Singh, Chief Executive Officer of ErosNow said, “ErosNow is the only unique online streaming service in the world to offer both current and classic Bollywood blockbusters, music videos and popular television shows. The addition of even more premium television content offers our subscribers the instant access they crave to today’s most compelling and highly rated TV shows and series in India.”

ErosNow is available across multiple platforms and provides subscribers with thousands of hours of free content through their PC, smartphone or tablet just by signing up for an ErosNow account. Subscribers can also choose to purchase a premium ErosNow subscription that provides access to the latest online premieres, HD quality content, and offers downloading capabilities across multiple devices for quality entertainment on the go.