MUMBAI: Star India’s video on demand platform Hotstar has leapfrogged towards original content creation by appointing iRock Production’s Siddhartha Jain as creative director - original content.

Jain will report to Star India digital head Ajit Mohan.

A source close to the development tells Indiantelevision.com, “Hotstar is aggressively marching forward towards original content and the appointment is a testimony of that.”

Jain, is a serial entrepreneur and film producer. He headed iRock Films India and produced the horror film Ragini MMS.

Prior to starting iRock with former Adlabs Films chairman Manmohan Shetty, Jain worked at Adlabs for two years. He also produced Marigold - the Salman Khan and Ali Larter starrer US-India film, directed by Willard Carroll, with Hyperion Studio (USA).