Mumbai: Inox Leisure ltd. (Inox) has been selected as the official entertainment partner of the Yonex Sunrise India Open 2023. Under the partnership, Inox will promote the tournament across its cinemas in India and on its digital platforms. Adding to this, the Badminton Association of India (BAI) will be provided space in cinema lobbies and LED displays for tournament promotions by Inox.
The tournament is scheduled to take place from 17 – 22 January 2023, at the K. D. Jadhav Indoor Hall, IG Stadium, New Delhi.
To build awareness for the tournament, Inox has rolled out a new campaign, "Josh and Jashn," featuring Prannoy HS, Srikanth Kidambi, Satwiksairaj Rankireddy and Chirag Shetty to celebrate the passion and anticipated success of the Indian players in the field of badminton.
The campaign would run across Inox’s digital platforms, and across cinemas. Inox would also conduct engaging and experiential activations for its patrons. Inox patrons will also stand a chance to win match tickets and exclusive merchandise from the tournament.
Speaking on the association, Inox Leisure Ltd. chief executive officer Alok Tandon said, "Indian badminton has been making the country proud for many years. As our country is all set to host the biggest professional badminton tournament ever, we take pride in partnering with the Yonex Sunrise India Open 2023, organised by the Badminton Association of India, to promote it across our cinemas, and let our audiences get familiar with its grandeur. In the process, we aim to strengthen our bond with our patrons, by offering them unique brand experiences and privileges. We wish the very best to all the players participating in this prestigious championship and hope to see an Indian star lifting the trophy."
According to Badminton Association of India secretary general Sanjay Mishra, "Yonex Sunrise India Open 2023 is a huge milestone in the history of Indian badminton, and we are looking forward to this partnership with Inox. Yonex Sunrise India Open 2023 is now a 750 category event, and it is one of the premier super series tournaments held globally. This year, we will see the participation of top badminton nations like China, Japan, Malaysia, Indonesia and India among 22 countries participating in this elite badminton gathering. Presence of 242 badminton players from January 17 will ensure that New Delhi celebrates the biggest badminton festival ever witnessed in the country."
