MUMBAI: Ooyala, a Telstra subsidiary and leader in video monetisation, has introduced its Ooyala Solutions Partner Program, through which technology and reseller partners can access and deploy a full set of technologies to modernize any video business at any stage, from a single partner. Providing everything from video production workflow technology, data-driven OTT solutions, robust monetisation capabilities and rich analytics, Ooyala allows its reseller partners to go beyond traditional broadcast capabilities, push into digital and deploy more strategic and scalable next-generation video services for broadcasters and media companies around the world.

As video business challenges differ significantly from company to company, solution providers such as value-added resellers (VARs), system integrators, managed services providers and consultants are tasked with piecing together multiple technologies in order to build complete solutions for their customers. This is particularly true as video challenges vary across sectors such as broadcasters and publishers, media companies, production teams, studios, and sports leagues. Offering Ooyala’s core video platform and its media logistics solution, Ooyala Flex, the program provides solutions to more efficiently produce, edit, archive and syndicate content, as well as more strategically and more profitably manage, publish, measure and monetize premium video.

The program is built on a three-tier system, comprised of Referral Partners, Associate Resellers and Premier Resellers. It is designed to enable partners to grow their business and extend their capabilities with Ooyala technology and services. As partners become more successful in providing solutions based on or integrated with Ooyala technology, they can qualify for a higher tier, and the increased benefits. Key partner benefits vary by tier and include free online training, co-selling support, demo accounts, technical support seats, product discounts and executive sponsorship. To date, more than 30 international partners have joined the program including VCS Productions (Switzerland), Videoelec (Colombia), Digital Logistics (Australia), among others.

"At Ooyala, we want all customers to thrive in the future of TV delivery and production and have built our business around it. Our increased commitment to our channel program is designed to attract and enable our customer’s preferred suppliers and align with their typical buying patterns,” said Ooyala CEO Issac Vaughn. "The bottom line is Ooyala succeeds only if our customers succeed, and this program is designed to help broadcasters, media companies and studios succeed."

"Our reseller partners now have immediate access to a wide portfolio of video solutions from video production, delivery and analytics, backed by a technology partner committed to providing the support and collaboration required for them to meet and exceed their business goals," said Ooyala senior channel director Aanal Bhatt. "The new, tiered partner program arms them with the resources required to continue to see increased success with their customers and provide solutions that solve the most complex video challenges in the industry today."

Fujisoft Inc operating officer director - system development business division Kiyofumi Matsuzaki says, “Ooyala and Fujisoft continue to provide the infrastructural backbone for large broadcast customers in Japan to evolve their traditional, linear TV businesses to personalized online media experiences. Between our expertise and experience in networking, IT technology and security, paired with Ooyala’s extensive know-how in building global video services we offer a robust solution that matches the need in the Japanese market.”

VCS Productions CEO Peter Hossfeld says, “Ooyala allows us to build more creative solutions for customers, making them more strategic, flexible and able to scale at pace with the rapidly changing video market. Customer success is at the heart of our business and we see Ooyala, and its unique set of technologies, as an important factor in the growth of our company as well as our customers.”

Videoelec GM Jesus Lozano sys, “With the arrival of multiple platforms and new ways to access and distribute video content, Ooyala solutions allow end users to correctly manage their assets and make the right strategic decisions through rich, data-driven insights. We are very happy to partner with Ooyala as we exist for the common purpose to help our customer's video business succeed, and are confident our customers in Colombia will see success through our evolving and growing portfolio, now backed by Ooyala."