MUMBAI: Luv Films, a venture from the writer and director of Pyaar Ka Punchnama, Luv Ranjan, is all geared to enter the digital space with its sitcom Life Sahi Hai. Starting 24 May, the first episode of the series has already been shot, while the trailer will roll-out the first look of the show on 18 May.
Produced by Ranjan and partner and producer Ankur Garg under their company Luv Films and created by Tarun Jain, co-writer of Pyaar Ka Punchnama 2, the 12 episodic and 20 minute long series will feature multiple directors during the entire season’ tenure. The company has struck cash plus media deals with three sponsors. While Himalaya Herbals Men is the powered by sponsor, Mahindra Gusto 125 is the associate sponsor.
“The viewers will see the brands being seamlessly integrated in our series. Life Sahi Hai shows friendship amongst guys and is on a similar zone to my movie. As a company producing and distributing youthful and quality content, we’re thrilled to see our story come alive on the no holds barred online medium”, notes Garg.
He further adds, “Digital gives us the liberty to broadcast content without any constraints. We will mostly likely launch one episode per week There has been an immense boom in the online space in recent times and going by the opportunities that this medium offers, we are certain about achieving scale and building a brand from Life Sahi Hai”.
Completely shot in HD quality, the series is about four boys in their early 20's, who come from different parts of India to live together independently for the first time, in Delhi, right after college. Coming from diverse backgrounds and having lived very different lives, the guys don’t immediately get along with each other. But feeding off each other’s strengths for help in professional as well as personal problems, they soon become buddies. Actors Tarun Jain, Suhail Nayyar, Abhishek Saha and Siddhant Chaturvedi will be seen essaying the characters of the four boys.
A source close to the development reveals that the production cost for one episode will approximately be Rs 22 lakh to 24 lakh.
