NEW DELHI: The trailer of director Shankar’s much-awaited film I has clocked over two million views in 24 hours on Sony Music India’s YouTube channel, the fastest for any Indian film.

Shankar, known for path breaking movies like Gentleman, Kadhalan, Indian, Enthiran, Anniyan, Nanban and 16 December is casting Vikram and Amy Jackson for his latest flick.

Talking about the new record, Sony Music India’s south head Ashok Parwani said, “This is a first for us too, we have not witnessed such a huge pick up for any trailer. I will set new benchmarks across the film industry and we are proud to be associated with the magnum opus."

Weta Workshop, the company behind Peter Jackson's film trilogy The Lord of the Rings, has worked on the digital make-up and background arts for the film.

Produced by Aascar Films’ V Ravichandran, the music of the movie is by Grammy Award winner AR Rahman. Set to release in Tamil, Telugu, Hindi, Kannada, Malayalam and in all major Indian languages on 24 October, I will be the first Indian film to be dubbed into Chinese. 

The movie’s music launch in Chennai was the talk of the nation with Hollywood Star Arnold Schwarzenegger as the chief guest at the spectacle. The evening witnessed a bevy of stars from the film industry with AR Rahman‘s music mesmerizing the stadium of 5000 fans and actor Vikram’s performance leaving everyone spell bound.