MUMBAI: Blogmint, a networked community of bloggers managed by Tangerine Digital, today announced the launch of the first Football Bloggers World Cup in India. The championship will take place between 32 football bloggers, divided into 8 groups, and top 2 from each group after the league stage will qualify to the knockout stages.

The teams will compete against each other on the basis of their quality of blogs, impressions made per blog and reach. These are top 32 football bloggers from the country and they have crazy football loving fans and readers as their followers. Regular articles by these bloggers on Football World Cup will enkindle the football passion in digital and social media savvy youth of India. The tournament format ensures best performance from every blogger which results in more engaging and entertaining content.

“One of a kind initiative that will get all the bloggers buzzing, adding more zing and hype to the biggest sporting event of the year,” exclaimed an enthusiastic Akhilesh Gannavarapu, Author, Sportskeeda.

Each round will be evaluated by a jury of selected media persons who will screen all articles written by the bloggers about football. The entire duration of the tournament will be a month and on 16th August, 2014, the winners be felicitated at a grand event in Delhi. Blogmint will award top 3 bloggers and also award Golden Boot and Golden Ball as special prizes.

Commenting on behalf of Blogmint, Seeraj Katoch, Chief Operating Officer, Tangerine Digital stated, “As a company, we’ve always loved sports. Since we work so closely with bloggers, this idea of Bloggers Football World Cup was seeded to further enhance the exhilaration of football fans. We wanted to get something thrilling to our audience and the world cup is a great amplifier.  We have also empanelled an esteemed jury of media persons to evaluate all teams for a fair final.”

It will definitely be a tough competition both on the field and in the bloggers arena.