MUMBAI, 30th May 2013: In light of the recent drought conditions and unprecedented water scarcity across the country, 92.7 BIG FM launched a three month long Nationwide Water Conservation Awareness Drive titled ?Pani Bachao Life Banao? to galvanize national support from listeners and fight the crucial problem of water scarcity.

Ghazal Maestro Ustad Ghulam Ali has joined hands with 92.7 BIG FM?s Mumbai station to extend his support to the vital campaign. Showing his concern for the condition in Maharashtra as it grapples with severe drought, the legendary singer visited the 92.7 BIG FM Studios with RJ Yamini to flag off Pani Bachao Life Banao. To extend his support to the campaign, Ustad Gulam Ali Khan donated a bucket of water at the event to encourage the citizens to take up the cause.

As official radio partner, 92.7 BIG FM is partnering Ek Ehsaas - a music concert by the Ustad ? to help raise funds for its campaign. The proceeds from this concert will be distributed to all those areas that have been suffering from the present drought conditions in Maharashtra. In order to add more might to the campaign, the network has also tied up with the Kalashakti Dance Group and Silly Point Production; the organizations supported Pani Bachao Life Banao by doing a dance performance and class act respectively.

The campaign seeks to shed light on important and vital facts related to the situation together with tips on water conservation starting with saving water at home to rainwater harvesting. The campaign will engage listeners across 30 stations of its network with multiple on-ground and on-air activities along with unique social and digital promotions. It will be promoted through partnerships with Mumbai-based NGOs that include FOCRE, YUVA and diehardindian.com apart from college-based NGOs such as Rotaract Club of H.R. College.

Various celebrities from Bollywood such as Anupam Kher, Arjun Rampal, Sonam Kapoor, Preity Zinta, Neha Dhupia, and Ranbir Kapoor have pledged to support ?Pani Bachao Life Banao?.

Commenting on the occasion, Mr. Ashwin Padmanabhan, Business Head ? 92.7 BIG FM said, ?We are honored and privileged to have Ustad Gulam Ali Khan support this critical campaign. With the country facing the horrible water shortage, we aim to encourage and spread awareness amongst our listeners to take necessary steps to conserve water. With all the on-ground, on-air activities and promotions we are sure to bring about a change in society.?

Mumbai: 92.7 BIG FM, India?s No. 1 Radio Network and Radio Broadcaster of the Year at the Golden Mikes, is proud to be selected amongst the 100 most successful brands of the nation, in Power Brands 2012, making it the only radio network to get on the prestigious list this year.

A Planman Marcom Initiative, the ?Power 100? exemplifies the 100 most successful brands of India. The brands were selected through one of the most extensive surveys conducted pan India over a research base of 20 centers and 5000 respondents. Encompassing parameters to establish a brand?s credibility on the pegs of survival, revival, growth and revolution of the brand - for 92.7 BIG FM - a 6 year old brand, making it to the ?India?s 100 Most Powerful Brands? list is no mean feat! This only goes to prove, that 92.7 BIG FM which reaches out to over 4.3 crore listeners across India through its extensive 45 station network, covering 1200+ towns and 50000+ villages, has its stakeholders express absolute conviction and faith in the brand!

In addition to 92.7 BIG FM, the mega launch of the 2nd edition of Power Brands at the Kingdom of Dreams saw brands like Apple, IPL, LUX, Sunsilk, Hero Motocorp, McDonalds, Airtel, HP, SBI BANK being honored as part of the 100 Power Brands. The Power Brands Hall of Fame ceremony also took place along with the book launch. It was a salute to icons and leaders who have carved a niche for themselves with their remarkable strategies and vision. The awardees included corporate like Mr. Y.C. Deveshwar (Chairman, ITC), Mr. M.B. Parekh (MD, Pidilite), Mr. C.S. Verma (Chairman, SAIL), Mr. Venugopal Dhoot (Chairman, Videocon Group).

Speaking on the achievement, Mr. Rabe T. Iyer, Business Head, 92.7 BIG FM said, ?This recognition speaks volumes of the efforts put in by our associates across the country over the years in living the promise of ?Life Banao? i.e., to truly enrich and positively impact the lives of our listeners & customers.. This is the first time that a radio brand got into the power-brands, which highlights the power of the medium and its effectiveness. We are humbled by this honor and would like to thank Power Brands for this credit, as we stay committed to offering value to our stakeholders.?

POWERBRANDS is a research-driven Power Book of India?s 100 Most Powerful Brands. It is a first of its kind initiative that acts as a strategic tool in reinforcing the supremacy, legacy, sustainability & credibility of brands. The second edition of Power Brands provides a larger pedestal, a bigger platform for the brands to stamp their authority. The ?Power 100? exemplifies the 100 most successful brands of the nation.

Mumbai: With the phenomenal success and incredible responses received over the last four years in the Hindi heartland, India?s only Reality Show for Housewives - BIG MEMSAAB now in its 5th Season will be launched across the other 3 states of Central India viz. Bihar, Madhya Pradesh & Jharkhand after the 4 consecutive & exceptionally successful seasons in UP. The 10 episode series on BIG Magic will feature the strength, potential and capabilities of women in the region and vows to enthrall the audience on BIG MAGIC. Adding to the glam & glitz of BIG MEMSAAB is beautiful Natasha Sharma, ?Sia? of popular serial Naa Aana Is Des Laado? who will host the show and also is the Face of the property.

The initial rounds of this reality show will be spread across 7 cities of Bihar, MP and Jharkhand - Bhopal, Indore, Gwalior, Patna, Ranchi, Muzaffarpur Jamshedpur and involved women from different walks of life. Women from these cities were put through tests to present their talent, be it in singing, dancing, arts or crafts?any form of creative art they possess. Each city finale, which concluded, left jam packed audience surprised, as they witnessed the bundle of talent that was being showcased by their very own women. These rounds helped to shortlist three winners from each city, who will now participate & battle for the title in a Grand Finale in Indore.

With the No. 1 Television Channel of the heartland - BIG MAGIC and the No. 1 radio brand 92.7 BIG FM as media platforms, marketers stand to attract a wider range of audiences garnering excellent visibility for their brands. Reckitt Benckiser group has partnered BIG Memsaab - Season 5 for Central India with Harpic & Dettol as the presenting & associate sponsors respectively. Tata Salt has also partnered with the property as Food Partner. The series features the strength, potential and capabilities of women in the region and vows to enthrall the audience on BIG MAGIC.

Conceptualized and initiated by 92.7 BIG FM and BIG MAGIC, the property facilitates a platform for the women of India to showcase their hidden talent and skills which deserves recognition and appreciation from the society. Thus we have ordinary women, who have extra ordinary talent participating.

BIG MEMSAAB allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike.

BIG MEMSAAB Season 5, promises to be bigger than it has ever been, attracting women audiences across Central India. Aside from 92.7 BIG FM and BIG MAGIC the activity will be promoted across Onground activation, OOH, Print, Digital and Cinema. This holistic multi media property will allow excellent visibility and more importantly on-ground impact, for the advertiser?s products and services.

Company Spokesperson said, "We have always believed in creating exciting formats to entertain our viewers and deliver true local connect. In our endeavor to bring unique formats, this hugely successful show, had to be taken to the next level. The show is a first of its kind in the region, and judging by the on ground response in each city we are sure it will surely resonate with the viewers and advertisers alike, ensuring a unique entertainment experience."

MUMBAI: With the phenomenal success and incredible responses received over the last four years in the Hindi heartland, India?s only Reality Show for Housewives - BIG MEMSAAB now in its 5th Season will be launched across the other 3 states of Central India viz. Bihar, Madhya Pradesh & Jharkhand after the 4consecutive & exceptionally successful seasons in UP.

With the No. 1 Television Channel of the heartland ? BIG MAGIC and the No. 1 radio brand 92.7 BIG FM as media platforms, marketers stand to attract a wider range of audiences garnering excellent visibility for their brands. Reckitt Benckiser group has partnered BIG Memsaab ? Season 5 for Central India with Harpic & Dettol as the presenting & associate sponsors respectively. Tata Salt has also partnered with the property as Food Partner. The series features the strength, potential and capabilities of women in the region and vows to enthrall the audience on BIG MAGIC.

Conceptualized and initiated by 92.7 BIG FM and BIG MAGIC, the property facilitates a platform for the women of India to showcase their hidden talent and skills which deserves recognition and appreciation from the society. Thus we have ordinary women, who have extra ordinary talent participating.

BIG MEMSAAB allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike.

BIG MEMSAAB Season 5, promises to be bigger than it has ever been, attracting women audiences across Central India. Aside from 92.7 BIG FM and BIG MAGIC the activity will be promoted across Onground activation, OOH, Print, Digital and Cinema. This holistic multimedia property will allow excellent visibility and more importantly on-ground impact, for the advertiser?s products and services. The auditions for BIG MEMSAAB will kick off in Mid - May.

BIG Memsaab - Season 5 promises to enthrall everyone as it brings women from different walks of life together to present their creativity and talent, be it singing, dancing, arts or crafts. Contestants from each city will be shortlisted through onground auditions and each city will host a finale.

Commenting on this Company Spokesperson said, "We have always believed in entertaining and engaging our audiences by initiating unique concepts that will connect us directly with our audiences. Considering the success this show has seen for the last four seasons in UP, this was the right time to take this woman centric property to other parts of the country. We truly believe that there is immense talent amongst women, who may be housewives, but are looking for an opportunity to show the world what they are capable of. This platform is our tribute to this multi faceted woman, who inspires and amazes us always."