MUMBAI: Total advertising spending in the US in the first quarter fell 0.1 per cent from the year-ago period, at $30.

NEW DELHI: Global advertising expenditure will grow by 3.9 per cent in 2013, reaching $518 billion by the end of the

MUMBAI: Advertising is a form of communication for marketing.

MUMBAI: That Television Audience Measurement‘s (TAM‘s) ratings are battling for survival is common knowledge.

MUMBAI: Folks in advertising, there’s reason to cheer.

MUMBAI: Neo Sports Broadcast has appointed Sudip Roy as senior VP advertising revenue.