NEW DELHI: Around ten television advertisements apart from print ads and radio spots publicising the various flagship schemes of the present government prepared by the Directorate of Advertising and Visual Publicity (DAVP) have been launched here by Information and Broadcasting Minister Manish Tewari.

The multi-media initiative captures the journey of development in the last nine years across various sectors through the programmes and policies of the Government.

The campaign also included one radio spot apart from several newspaper advertisements.

The multi-media initiative with the overarching theme "Glimpses of the India Story" would be put across on television, radio, print and outdoor publicity with the objective of informing and appraising the public to encourage greater participation in these efforts.

Speaking on the occasion, Tewari said tangible progress achieved in key sectors such as education, health, telecom, rural and urban infrastructure and basic civic amenities have led to a greater sense of confidence among the people particularly the youth. He said that the multi-media initiative provided glimpses of the aspirational energy of a country moving ahead with greater vigour and determination.

While most spots are about individual programmes, the milestones and turning points in the history of the country?s development have been captured in a TV spot conversation in a railway compartment among a group of people from various strata of society. The benefits of various programmes being shown over a period of time as turning points take the message of optimistic realism to the people of the country, the Minister said.

The tagline "Meelo hum aa gaye Meelo hamien jaana hain" underscores the need to continue on the path ahead to ensure that the country is able to face the challenges of economic growth and social equity. The initiative will also encapsulate real life stories based on the human development agenda of the Government which has touched people and transformed their lives. This initiative will be disseminated in 11 regional languages across the country in order to reach out to the poor and the most marginalised people in all corners of the country.

BENGALURU: April 2013 witnessed a growth in job and recruitment demand for professionals in the fields of marketing & advertising, entertainment/ media and sales/ business development, says a TimesJobs.com Recruitment Index.

The demand index recorded a 1 per cent growth in April over March, marking a positive beginning of the Q2 2013, highlights RecruiteX, TimesJobs.com Recruitment Index. On a year-on-year comparison, the demand index rose by 4 points in April 2013 (94 points) over April 2012 (91 points), registering an annual growth of 4.3 per cent.

"The Indian job market is still restrained. However, the positive beginning of Q2 hints towards signs of revival. We are hopeful of a sustainable growth trend across industries in coming months," said TimesJobs.com senior VP and business head Amit Jain.

In April, the IT/telecom industry exhibited the strongest demand, with a 12 per cent growth on month-over-month basis, among top 10 industries. Healthcare/ biotechnology/ pharmaceutical (5 per cent) and entertainment/ media (5 per cent) sector also performed well during the month, by registering single-digit growth in demand.

Whereas, high-demand sectors such as ITeS, consumer durables/ FMCG, projects/ infrastructure, construction/ cement, projects & infrastructure and BFSI recorded a dip in demand in April 2013 over March 2013.

Similar to industry-wise analysis, demand for talent was highest for IT/ telecom (17 per cent) professionals in April 2013. Demand for professionals in Marketing & Advertising, Entertainment/Media and Sales/ Business Development domain moved up by 10 per cent, 8 per cent and 6 per cent respectively during the month. Whereas, functional areas such as customer service/tele calling (0 per cent), front office/administration (-1 per cent) and accounting/finance (1 per cent) witnessed zero to negative movement in hiring activity in April 2013.

Among metros, Hyderabad (10 per cent) recorded the maximum rise in hiring activity during the month, followed by Pune (7 per cent) and Mumbai (2 per cent); in April 2013, top performing locations of March 2013 such as Bengaluru (-1 per cent) and Delhi NCR (-2 per cent) reported a dull to negative demand scenario. In state-wise analysis, rest of Gujarat (except Ahemdabad and Vadodra) (31 per cent) and rest of Maharashtra (except Mumbai and Pune) (19 per cent) region reported double-digit growth in hiring activity.

Job-seekers with 0-2 years of experience (5 per cent) and 2-5 years experience (1 per cent) were most in-demand in the experience category in April 2013; in experience-wise analysis, candidates with 5-10 years of experience (-4 per cent), 10-20 years of experience (-3 per cent) and over 20 years of experience (-10 per cent) reported a decline in demand index during the period.

Similar to the demand pattern, the supply index moved up from 200 points in March 2013 to 216 points in April 2013, indicating an increase in job-seeking activity post-appraisal season.