MUMBAI: Marico has upped its advertising and promotional spends by a mammoth 76.52 per cent for the three-month perio

MUMBAI: The importance of �earned’ media as a form of engaging with consumers has increased significantly in rece

VARCA, Goa: Advertising has a limitation to its effectiveness and there is a need to be clear in strategies and tacti

MUMBAI: Revenue by way of Internet advertising in the US soared 22 per cent to $31 billion in 2011.

MUMBAI: Luxury hotel brand Renaissance has handed over its creative mandate to Onads Communications.

MUMBAI: BBC Advertising has opened its first office in Switzerland, as it looks to capitalise on the recent growth in