MUMBAI: Aircel, one of India?s leading telecom players, today launched a unique contest in association with the much awaited Karan Johar film - Student of the Year. The contest ? ?Buddy of the Year? ? will entitle participants to win a chance to meet the stars of the movie ? Alia Bhatt, Varun Dhawan and Sidharth Malhotra. This association is a part of one of the many initiatives Aircel is undertaking to support its new proposition ? Limitless ? focused on living a limitless life for the youth.

?Student of the Year? is all about winning the trophy by competing in academics, sports, dance and treasure hunt. The movie has been the most awaited movie of the year and Aircel sees a seamless connect with the movie. Aircel brand is all about giving the youth an opportunity to live his life limitlessly - Limitless friendship, fun/entertainment, games, music, conversations, and a lot more. Taking this proposition forward, Aircel launches Pocket Buddies which enables the youth to savor the taste of limitless conversations with their friends by offering ?limitless? surfing and texting. As a natural extension, Aircel now introduces the ?Buddy of the Year? contest in association with Student of the Year.

Talking about the association, Pritpal Singh Lakkha, Head ? Brand, Aircel, said, ?We are very excited to be associated with Karan Johar?s ?Student of the Year?. In our consistent effort to position Aircel as a young and vibrant brand, this association comes along just right. Student of the Year showcases youth, friendship, music, conversations, which is also the DNA of Aircel. We are continuously vesting our efforts in presenting youth the opportunities which interests them and we are sure that this initiative will be liked by them?.

?Aircel always understood the pulse of the youth and introduce innovative products and services like Pocket Internet, we are confident that a new brand propositions Limitless will resonate with the youth as today?s youth desires limitless friendship, fun, entertainment and opportunities.? He added.

The contest goes live on September 28 and for participating, the contestants need to impress the star cast of the movie. The movie marks the debut of Alia Bhatt, Varun Dhawan and Sidharth Malhotra. ?Student of the Year? also brings back Karan Johar as a director after My Name is Khan in 2010. The movie is releasing on Oct 19, 2012 and the winners would be announced a week after the release.

Karan Johar, Director - Student of the year and renowned filmmaker, added, ?Student of the Year has been very exciting and challenging part of my career. The youth today are so confident and so sure of what their goals are. Aircel as a brand believes in empowering the youth and I believe the association between the two is a natural fit. The contest is an extension of the film where youngsters will compete against each other to win a chance to meet the film star cast. We are excited and looking forward to a great association.?

Aircel is amongst India?s leading mobile internet company with a Pan-India presence that has enabled affordable access to customized voice and data services. Aircel?s focus on data driven services and the company?s introduction of the concept of PocketInternet revolutionised data usage and mobilised young India to take the next step towards going online.