MUMBAI: The organization which is built from scratch without even a single global alignment has made some steady progress in their journey which goes well with the brand positioning statement - start from a different place.

Vizeum globally is spread across 55 countries and prides itself in offering consumer understanding and business solutions at a different level.

In India, Vizeum has been in the news on various new business acquisitions, talent induction and launch of their engagement planning solution which they termed as the process of talking ?with? the consumers in addition to passive ads that talk ?at? consumers.

Commenting on the Vizeum operation in India, said Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media ?It is indeed a proud moment for all of us at Aegis Media to see Vizeum grow into the size, stature, credibility and position it has managed to reach within a 3 year window. Starting from scratch, without any globally aligned business handed to them, it is creditable that Vizeum, today, contributes positively to the Aegis Media India profits. Vizeum clients just seem to love them. I congratulate Yesu (S Yesudas) on the extra ordinary leadership provided by him. I also congratulate each member of the Vizeum team on the wise career choice made by them. I wish Yesu and Vizeum all the very best as they scale further heights in time to come?

Explaining further on the mandate for Vizeum India, said S Yesudas, Managing Director ?We do not have any dreams to be the largest or among the largest media specialists in terms of financial size. But we really want to be known as a credible consultant who builds bridges of relevance with its clients?

He further added ?The genesis of the media business is aggregation. While a lot has changed on the consumer side and the media channel side, the aggregation process is something that?s still focused on by a lot of media specialists, creating savings/discounts and theoretical reach on plans delivered based on algorithms loaded on computer hard drives. We made an attempt to bring in some changes through our consumer and media environment understanding and focused on tangible solutions for clients keeping in mind their business eco system?.

Vizeum believe clients are their ambassadors. It is well corroborated going by their estimation of 30% of their last year revenue coming from pure referral businesses, where their existing clients have referred them to others. Clients do share this view.

Shivnath Thukral, Group President ? Corporate Branding and Strategic Initiatives, Essar Group said ?Vizeum rides the highs and lows of my organization, understanding the circumstances under which we operate. It is achieved through a complete understanding externally and internally. They think the way we think. They enmesh themselves in the work we do. They help meet our aspirations?

The views shared by Vivek Krishnani, Head of Marketing, Distribution and Syndication, Fox Star Studios India are no different. He says ?Vizeum came to us with an approach to help make a difference to our business and they did just that!! In an industry where logic of share of voice can be to outshout by increasing media spend and thereby being susceptible to wastage - With Vizeum?s help we have been able to optimize our spends and get more for less !! I admire their persuasiveness and the desire to do more which reinforces their partnership spirit and drive to achieve excellence!!?

Aditya Swamy, EVP & Business Head, MTV India also echoes the same sentiments ?Vizeum is an agency that focuses on finding a non traditional approach to a brief. Eager to show maximum bang for the buck, their recommendations are truly customized to meet the challenge at hand. Strategic partnerships, clutter breaking innovations and leveraging relationships have been some of their key strengths. I congratulate Yesu and his team for completing 3 action packed years in India and look forward to working together in the future too?

Rajesh Mani, GM- Marketing & Retail TI Cycles and BSA Motors (Murugappa Group) said ? The decision to move to Vizeum was much deliberated upon at our end after they made their pitch which impressed us. It is a two year old relationship now and the comfort with them has only grown. Their team as well as the top leadership stay involved in our business as our own team gives us great comfort. We wish them the very best ?

An elated Yesudas, who as the leader of the business has all the right reason to be so, sums up ?We are very fortunate to have the set of dedicated members of our team engaging with our clients in as selfless a manner as possible. I take this opportunity to thank my lieutenants for being there with me. It is also time to thank each of our clients for trusting us and giving us an opportunity. I would like to tell each of them -we will just be there by your side!!?

Mumbai: Carat Fresh Integrated, an integrated experiential marketing agency from the Aegis Media group completes three years of operation in India on 21st May ?12. The agency which started 3 years back as a modest eight people team has since grown leaps and bounds. Carat Fresh Integrated has extended its presence to Delhi, Bengaluru and Chennai apart from Mumbai and has further plans of expansion in Ahmedabad and Kolkata as well. With the India chapter already in place, the agency is now aiming for international presence.

Commenting on the same, Ashish Bhasin, Chairman India & CEO South East Asia Aegis Media, said ?Carat Fresh Integrated has become an essential part of the Aegis Media offering. It has completely integrated its experiential marketing portfolio in India and is now aiming at further geographical expansion. ?

With focus on brand integration strategy, the agency has recently added verticals to further boost up its integrated service offering which includes brand promotions through activations and events, Rural Marketing and PR. Recently launched branded entertainment services add up to entertainment portfolio of the agency. With integration being the need of the hour, Carat Fresh Integrated has expanded its PR portfolio to provide one-stop solution to its clients. The agency is also setting up a dedicated rural marketing team in Mumbai as well as Delhi.

Commenting on the same, Sidharth Ghosh, Vice President, Carat Fresh Integrated said ?Carat Fresh has geared up to provide integrated experiential marketing solutions to clients including film integration & celebrity marketing services. Carat Fresh Integrated is also working with some of the best production houses in the country and will soon announce some of its upcoming film marketing projects.?

Carat Fresh Integrated is redefining industry standards by focusing on research as a tool to introduce science and logic to experiential marketing industry. The agency is investing on building research tools which will give further insights into efficient planning that will help clients further enhance their customer- brand engagement.

Commenting on the same, Sampath Shenoy, Vice President, Carat Fresh Integrated said ?Research is at the base of efficient planning and redefines how through- the- line communication can be utilized to give positive brand experience to the consumers. Our extensive experience with brands across the industries has inspired us to invest in research tools to give value-add to our clients.?

Carat Fresh Integrated has worked with some of the best brands across the industry in the last 3 years including Air Asia, Idea, Philips, Tata Chemicals, WHO, MVN University, Nunhems, AkzoNobel India (Dulux Paints), Siyaram?s, Triumph, Tilaknagar Industries, Tanishq, Voltas, Lipton, MAAC, Autodesk, Tanishq to name a few. On the PR front, Triumph, Siyaram?s, FRETTE, Loud Cloud Systems, Veev and designer Sejal Kanoi are some of the brands that came on board Carat Fresh Integrated this year.

The Aegis Media India group comprises Carat Fresh Integrated (Activation), Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), PSI (Airports), Doosra (Creative), Carat, the world?s largest independent media communications specialist, Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.