MUMBAI: Colors has extended the telecast of three of its fiction shows - Sasural Simar Ka, Balika Vadhu and Madhubala.

The weekly shows that used to air Monday to Friday at 7.30 pm, 8 pm and 8.30 pm respectively, will now air on Saturdays as well.

With this expansion, Colors beefs up its weekend programming band as the three shows are the most successful properties on Colors. As per the latest TAM ratings (week 51, HSM, C&S, 4+) Sasural Simar, Balika Vadhu and Madhubala notched 4.2 TVR, 4.8 TVR and 3.9 TVR, respectively.

According to the channel the change will complement the current line-up of weekend shows - Bigg Boss-6 and Shaitaan.

The shows will be replacing Sahara One?s singing reality show Sur-Kshetra that Colors used to simulcast from 7.30 pm- 9 pm on Saturday and Sunday. The show aired its finale on 29 December.

Colors weekday programming head Prashant Bhatt said, ??Our move to expand our 7.30-8.30 pm slot to weekends is a humble new year gift to our loyal viewers. We invest a lot of time in creating sticky concepts for our viewers and it?s heartening to see they?re loving it and wanting more. In the new year, you?ll see more drama, emotion and romance on Colors with more interesting twists and turns that will keep audiences glued to TV??.

MUMBAI: After premiering its first live action movie Bhootraja Aur Ronnie, Pogo is set to premiere ?Chatpat Jhatpat?, its second live action movie on 16 December at 12 pm.

Chatpat Jhatpat is created by Sphere Origins, makers of Balika Vadhu.

The movie is about two similar looking guys who meet each other and the madness that follows. It is about the optimistic, naughty, confident, brazen Chatpat and his look alike but diametrically different friend, the meek and innocent Jhatpat.

The story is a roller coaster ride where the twain do meet and what ensues is a treat to watch.

MUMBAI: Sony Entertainment Television is all set to introduce to its viewers a show that highlights a belief that too much happiness in one?s life is bound to attract the wrath of evil or jealousy.

Titled ?Anaamika?, the show is a love story with a mystical twist. It is replacing Set?s another fiction show ?Byaah Humari Bahu Ka? that failed to do well and has gone off-air.

Starting 26 November, Anaamika will air every Monday to Thursday at 8 pm.

The new show of Set will compete with slot leader Colors? ?Balika Vadhu?, Star Plus? Iss pyaar ko kya naam doon? and Zee TV?s ?Rab se sohna isshq?.

Produced by Trishulla Productions, ?Anaamika? traces the journey of a young couple Jeet (Mudit Nayar) and Rano (Annie Gill). The story explores this intriguing world where a life filled with happiness, togetherness and love is subject to uncanny circumstances.

Sony Entertainment Television chief creative director Vivek Bahl said, "Anaamika is actually based on a true incident I?d heard about. We?ve taken that, and built an entire series around it, rich in characters, and driven by a young girl who stands up and fights for her husband against the scariest enemy."

"In keeping with Sony?s innovative approach to content, Anaamika is a first, in the fact that it?s a full-fledged soap-horror, which is also why it debuts at a prime-time weekday slot of 8 pm," Bahl added.

Mumbai: Multi Screen Media?s family entertainment channel Sab TV is launching a new show titled ?Golmaal Hai Bhai Sab Golmaal Hai? on 13 August.

The show will air Monday to Friday at 8 pm. It will be competing with the genre leader Balika Vadhu (Colors), Iss Pyar ko Kya Nam Du (Star Plus), Rab Se Sona Ishq (Zee TV) and Byaah Hamari Bahu Ka (Sony Entertainment Television).

Produced by Optimystix, the channel attempts to show the marriage of romance with comedy.

Sab TV EVP and business head Anooj Kapoor said, "It?s a perfectly packaged family entertainer with the ethos of SAB TV, of humour, family values and a lot of entertainment. Its got familiar faces and our story line is simple and effective. The concept of a rom-com is mostly limited to films; we have tried to bring it instead to your TV sets."

Optimystix producer Vipul.D. Shah added, "We have always tried to do something new and fun. This show of ours aims to provide wholesome entertainment for the entire family. It?s a love story that only gets funnier with every episode. It has great production quality and some very fine actors and of course, a very charming story. I have a feeling the show will definitely strike a chord with its audience."