• Big CBS to simulcast 'X Factor' across channels from 14 September

    Submitted by ITV Production on Sep 08, 2012
    indiantelevision.com Team

    MUMBAI: Music-based reality show, ?The X Factor?, will kick off from 14 September and will air every Friday, Saturday at 9 pm across Big CBS? channels Love, Spark and Prime.

    The singer follows sharp tongued co-judge Simon Cowell?s footsteps while judging contestants.

    While talking about what her judging style on ?X Factor? is going to be like, Britney Spears said that her judging style would be subtle and that she wants to give constructive criticism. However, at the end of one of the performances on the show, the ?toxic? singer, who has herself been a singing superstar since her teenage, asks the contestant: "I want to know who let you on stage."

    This comment even caused co-judge Simon Cowell, who is known for his infamous comments, to raise his eyebrows! It seems Simon knew what he was talking about when he said, "Britney?s quite mean, as you?ll discover." Looks like Simon has some competition!

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    X Factor
  • Big CBS Spark Punjabi to launch 'Mutiyar Punjab Di' in September

    Submitted by ITV Production on Aug 30, 2012
    indiantelevision.com Team

    MUMBAI: Big CBS Spark Punjabi, the regional general entertainment channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region, is launching a new reality VJ hunt titled ?Mutiyar Punjab Di?.

    The winner of the show will ?walk the talk? by hosting her own show on Big CBS Spark Punjabi.

    The show which is scheduled to launch during the festive quarter will reach a very plum audience base, making it an extremely appropriate platform for marketers to ride on, the channel said.

    The reality show will spread across the six key markets of the Northern region - Chandigarh, Patiala, Jalandhar, Ludhiana, Amritsar and Jammu. The 24 episode-series will last six weeks. It has a matrix with comprises of several activities and interactive games which the contestants will have to go through, and on the basis of the results of the various levels, participants will be shortlisted.

    Each city will see its top three contestants, who will then move on to the grand finale to compete for the title of ?Mutiyar Punjab Di?, which will be judged by panel consisting of celebrities and "big-wigs" of social organisations and the business world.

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    Big CBS
  • Big CBS Spark Punjabi to air 'Babies Unlimited' on 26 Aug and 2 Sept

    Submitted by ITV Production on Aug 23, 2012
    indiantelevision.com Team

    MUMBAI: Big CBS Spark Punjabi, the regional general entertainment channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region, is launching a two-day property titled ?Babies Unlimited?.

    The channel, in an attempt to beef up its programming, has recently launched new shows like ?Spark Da Star? and ?Big Wheels? in August. ?Spark Da Star? airs every Saturday at 8 pm while ?Big Wheels? telecasts every Sunday at 8 pm.

    The show will air on 26 August and 2 September at 9 pm.

    Babies Unlimited is replacing a stage play - Bakra Qiston Pe. Post ?Babies Unlimited?, the channel will air Pakistani humorous show ?Koi hai jo hamein hussain? at this slot.

    According to the channel, ??Babies Unlimited? is a Pakistani stage comedy play acquired from Geo TV and assures to see high engagement amongst the local populace leaving them with riots of laughter. What happens when young couples are faced with the pressure of having babies immediately after marriage, but have work pressure and a boss who most definitely doesn?t agree? What happens when a couple tries to deal with the pressures they face from their families, while keeping the boss happy at the same time? One solution is to simply rent a baby! The show takes hilarious turns promising to leave audiences in splits."

    The shows on the channel are being marketed through multi-media campaign - across the channel, the Big FM radio network, on ground, print and through social media.

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    Big CBS
  • RBNL signs content deal with Speed Records for Spark Punjabi and Big FM

    Submitted by ITV Production on Apr 20, 2012
    indiantelevision.com Team

    MUMBAI: Reliance Broadcast Network (RBNL) has signed a content deal with Punjab-based Speed Records. The partnership gives RBNL?s business verticals - Big CBS Spark Punjabi and Big FM - an immediate access to the library of Speed Records.

    Speed Records boasts of a library with music ranging genres like Sufi, Punjabi, Hip Hop, Contemporary, and featuring music ranging stalwarts to fresh talent with names like Gippy Grewal, Jazzy B, Satinder Sartaj, Amrinder, Honey Singh, Alfaaz, Preet Harpal, Master Saleem, Nacchatar Gill, Geeta Zaildaar and more.

    As per the deal, the rights for Big CBS Spark Punjabi are for the Saarc region, while for Big FM, they are for the India.

    RBNL said in a statement, ?This alliance allows our audiences immediate access to an enviable music library, featuring some of the best and latest from the Punjabi music industry. With music surfacing as one of the key entertainment preferences during audience insight mapping, we are happy to be upping the ante on it. Through our media platforms ? both Big FM and Big CBS Spark Punjabi, we offer audiences the entertainment that they seek while offering marketers the best ROI for their brands.?

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    Honey Singh
  • CBS renews daily daytime show 'The Talk'

    Submitted by ITV Production on Mar 12, 2012
    indiantelevision.com Team

    MUMBAI: US broadcaster CBS? daily daytime talk show, ?The Talk?, has been renewed for the 2012-2013 broadcast season.

    Hosted by Julie Chen, Sara Gilbert, Sharon Osbourne, Sheryl Underwood and Aisha Tyler, the show will return for its third year in September.

    CBS Entertainment president Nina Tassler said, "We are thrilled with the evolution and growth of ?The Talk?. The show has high energy, spirited conversation, relevant topics, and the audience is responding."

    ?The Talk? examines current events, pop culture, contemporary issues, family, celebrity and the trending topics of the day. Show segments include guest interviews with entertainers and newsmakers, musical performances and how-to demos.

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    The Talk
  • Yashraj Rao joins Big CBS as sales head for Love and Spark

    MUMBAI: Big CBS Networks has appointed Yashraj Rao as the national sales head for two of its channels - Big CBS Love

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