MUMBAI: After enthralling audiences and marketers alike for five seasons, Reliance Broadcast Network Limited?s BIG MAGIC ? the No.1 regional general entertainment channel from the Hindi speaking heartland of Central India is all set to launch BIG Memsaab Season 6. Amplifying the reach of the show through partners from varied sectors, BIG MAGIC continues its endeavour of presenting housewives in Central India ? with focus on Uttar Pradesh this season ? with a unique platform allowing them to showcase their skills and talents by bringing their personalities to the limelight. Auditions are currently on across 8 cities in Uttar Pradesh, the city finalists from which will battle it out to win the title of BIG Memsaab. The show airs every Monday to Sunday at 2.30pm with repeats at 6.30pm on BIG MAGIC.

Auditions for the selection of BIG Memsaab?s finalists are currently in progress and are being conducted across 8 cities in Uttar Pradesh which include Lucknow, Kanpur, Varanasi, Muzaffarnagar, Ghaziabad, Moradabad, Aligarh and Faizabad. The show is being led by popular television actress Parul Chauhan and Reliance Broadcast Network Limited?s Network Culinary Head and renowned Chef Rakesh Sethi, along with Bhojpuri actor Priyesh Sinha. In its sixth season, and with popularity at its peak, BIG Memsaab Season 6 has witnessed engagement from multiple partners which include title sponsor Parle-G., powered by sponsor Colgate, associate sponsors Hari Darshan Agarbatti and Catch Salt and Spices, food sponsor Radikal, kitchen partner Philips, and vertical partner Velociteazy.

Speaking about the associations, a channel spokesperson said, ?For BIG Memsaab Season 6, we have designed an intensive marketing campaign owing to which the show will be heavily promoted through not only print initiatives, but also through OOH, on-ground activations and digital strategies. By utilizing RBNL?s multiple media platforms for the promotional strategies, marketers will be able to reach out to a larger audience which will allow them to garner further visibility for their respective brands.?

BIG Memsaab follows a rigorous selection format as it aims to showcase the hidden talents, skills and personalities of housewives from Central India. The show airs every Monday to Sunday at 2.30pm with repeats at 6.30pm only on BIG MAGIC.

MUMBAI: BIG MAGIC, India?s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, announces the appointment of BIG Productions as the production house for its upcoming unique game show Khullja Sim Sim. This sees the coming together of two verticals from within Reliance Broadcast Network to offer audiences with an exceptionally enjoyable television experience. The fun-filled game show, a no brainteaser but based on the intuition, luck and skill of the participants, is all set to make its debut for the region with BIG Productions? expertise and on the region?s No. 1 television Chanel BIG MAGIC.

Khulja Sim Sim, which is the Indian adaptation of the show Let?s Make a Deal, has a unique format which tugs at the inherent desire of audiences to trade and win. The format of the show, its flow, the elements that engage with audiences, the elements that prompt them to trade further, the excitement around the show and more is all being systematically put together by BIG Productions. Backed with a deep understanding of the mindset of the people, their entertainment consumption patterns and the most appropriate format that promises to appeal to the people of the heartland, BIG Productions is all set to unveil the show in its fresh avatar shortly.

BIG Productions, Reliance Broadcast?s television content production division, catering to the diverse entertainment needs of the entire Indian Television landscape, spanning fiction to non-fiction to reality and with presence in both regional and national markets is all set to ensure the show meets local responsiveness when it comes to this tent-pole show of BIG MAGIC.

With Aman Verma as the host and holding the mantle of the original host of the show in India, BIG Productions is all set to make it bigger and tailor it to make it relevant for the audiences from the Hindi heartland. With both BIG MAGIC and BIG Productions coming from the Reliance Broadcast stable, there could be no more appropriate a partner that they could seek for this key show. BIG MAGIC has acquired exclusively rights for the format from Fremantle, for the Hindi Heartland.

Backed by world class production resources, BIG Productions has created over 900 hours of television programming in a short span of time. BIG Productions has produced shows for National TV like ?Sa Re Ga Ma Lil Champs? for Zee TV, ?Badmash Company? for Colors, ?Comedy Ka Maha Muqabala? for Star Plus and many more. BIG Productions has produced shows for Regional channels like Star Pravah, ETV Gujarati, ETV Marathi, Maa TV and more. With a presence in eight different languages, BIG Production is constantly tapping new markets, and has set up special regional cells in different parts of the country to focus on locally relevant content.

MUMBAI: BIG MAGIC, India?s first variety entertainment channel for the core Hindi heartland ? UP, MP, Bihar and Jharkhand from the Reliance Broadcast Network stable, featuring locally relevant entertainment around humor, movies, reality, talent hunts and action sports has been successful in giving audiences content that appeals to the local tastes and sensibilities. The channel which stands as the No. 1 player in the region is fortifying its position with introduction of well known and popular television actor Amar Upadhyay as the new host for the region?s most followed crime show Police Files. Amar, (popularly known as Mihir of Kyunki Saas Bhi Kabhi Bahu Thi) was the face of Indian television that drowned millions of TV viewers when he died in the popular show leaving his fans devastated. In his new avatar, Amar will anchor the show and take audiences through real-life stories of ghastly crimes from the region. With the Hindi heartland known to harbour some of the criminals and offences that range drug trafficking, extortion, murder for hire, crime against women, homicide, burglary, theft, land mafia and more, Amar will be seen highlighting cases that the local populace can relate to. Ensuring that Police Files goes a step ahead and empowers viewers to be better equipped to deal with criminal situations, Amar will be seen engaged in discussions with psychiatrists, real lawyers and the real police, who discuss the reason, rationale, signs to look out for and more, when it comes to dealing with crime in the region.

Amar Upadhyay made his television appearance in Jaya Bachchan- produced TV series Dekh Bhai Dekh in the nineties. It was the popular series Kyunki Saas Bhi Kabhi Bahu, in which he played the perfect beta and endearing ?son of Indian TV viewers? Mihir Virani that made him a face to reckon with. This was followed by a few feature films like Dahshat, Dhund - The Fog, and a brief appearance in J.P. Dutta?s war movie, LOC Kargil. Amar was also a participant in the last season of Bigg Boss on television. With Amar Upadhyay as the host of Police Files the viewers of the Heartland are sure to get hooked on to the show with their favourite star.

Speaking on hosting the show, Amar Upadhyay said, ?BIG MAGIC is the newest entertainment channel that has swept the Heartland. With its specially created localized shows the channel has been able to fulfil a huge entertainment lacuna in the region. I liked the concept of Police Files and its ability to help audiences deal with the growing crime rate in the region. I look forward to making this iconic show an ideal platform to fight crime and create awareness amongst public.?

Police Files is in sync with BIG MAGIC?s recent campaign called ?100%UP Wale/100% MP Wale? which has been designed to increase awareness and empower consumers with adequate information to make the right choice when choosing their set top boxes, while enabling operators to build their brand equity. BIG MAGIC is being distributed as part of Reliance Broadcast Network?s television channel bouquet which boasts of seven robust and well crafted channels, ready to benefit from the digital wave.

MUMBAI: With the phenomenal success and incredible responses received over the last four years in the Hindi heartland, India?s only Reality Show for Housewives - BIG MEMSAAB now in its 5th Season will be launched across the other 3 states of Central India viz. Bihar, Madhya Pradesh & Jharkhand after the 4consecutive & exceptionally successful seasons in UP.

With the No. 1 Television Channel of the heartland ? BIG MAGIC and the No. 1 radio brand 92.7 BIG FM as media platforms, marketers stand to attract a wider range of audiences garnering excellent visibility for their brands. Reckitt Benckiser group has partnered BIG Memsaab ? Season 5 for Central India with Harpic & Dettol as the presenting & associate sponsors respectively. Tata Salt has also partnered with the property as Food Partner. The series features the strength, potential and capabilities of women in the region and vows to enthrall the audience on BIG MAGIC.

Conceptualized and initiated by 92.7 BIG FM and BIG MAGIC, the property facilitates a platform for the women of India to showcase their hidden talent and skills which deserves recognition and appreciation from the society. Thus we have ordinary women, who have extra ordinary talent participating.

BIG MEMSAAB allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike.

BIG MEMSAAB Season 5, promises to be bigger than it has ever been, attracting women audiences across Central India. Aside from 92.7 BIG FM and BIG MAGIC the activity will be promoted across Onground activation, OOH, Print, Digital and Cinema. This holistic multimedia property will allow excellent visibility and more importantly on-ground impact, for the advertiser?s products and services. The auditions for BIG MEMSAAB will kick off in Mid - May.

BIG Memsaab - Season 5 promises to enthrall everyone as it brings women from different walks of life together to present their creativity and talent, be it singing, dancing, arts or crafts. Contestants from each city will be shortlisted through onground auditions and each city will host a finale.

Commenting on this Company Spokesperson said, "We have always believed in entertaining and engaging our audiences by initiating unique concepts that will connect us directly with our audiences. Considering the success this show has seen for the last four seasons in UP, this was the right time to take this woman centric property to other parts of the country. We truly believe that there is immense talent amongst women, who may be housewives, but are looking for an opportunity to show the world what they are capable of. This platform is our tribute to this multi faceted woman, who inspires and amazes us always."

Mumbai: BIG MAGIC, India?s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports, is now the most watched TV channel with 1.14 Cr of cumulative audiences (4 week average) in the Hindi Heartland thus fortifying its position as the No. 1 Channel in the region. Latest TAM results Week 12?12 demonstrates a tremendous increase in reach. The quick growth of the Channel can be attributed to its locally produced shows BIG Bal Kalakar, Hasya Panchayat and newly launched shows Hum Hai Bajrangi and Police Files. The channel continues to stay ahead of long established channels like Mahuaa, Dabaang, Sahara Samay, ETV UP, ETV Bihar, ETV MP etc.

BIG MAGIC?s locally relevant devotional children singing talent hunt show, BIG Bal Kalakar built around the thought of Sangeet Main Sanskaar, has demonstrated phenomenal growth with 45L viewers, striking a chord with audiences. Hasya Panchayat introduced in February, and woven around a range of enjoyable poems on modern-day issues such as inflation, corruption and unemployment has also been received excellently by audiences, registering 45.3L audiences in the same period. Besides this newly launched shows Hum Hai Bajrangi a perfect blend of mythology and comedy, and Police Files based on real crime shows from the region have picked up well with 22L audiences in just 2 weeks. These new initiatives backed by a slew of excellent hand-picked programming ranging from a local devotional show Seher, sitcom like Bulbulay which connect well with the audiences in the region has further strengthen the overall viewership.

Additionally, when clubbed with the region?s No. 1 FM station ? 92.7 BIG FM, which boasts of presence across 11 stations in the region, offers unparalleled and an integrated media offering to advertisers.

The Channel?s well tailored programming when coupled with the extensive marketing initiative offers the most effective platform for both national and local brands.

BIG MAGIC is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. BIG MAGIC is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable.