Banks occupy moderate news space on TV compared to advertising budgets: Esha Media
KOLKATA: Commercial banks in the country hold a relatively negligible news space in the television spectrum compared
MUMBAI : Dasra- India?s leading strategic philanthropy foundation and India?s premier business news channel Bloomberg TV India today announced a unique ?Knowledge Partnership?. The partnership aims to build public understanding and opinion about the most path breaking people and trends that are transforming India?s social space.
Dasra and Bloomberg TV India are aligned in their focus of taking the most pressing issues facing the country in front of the most influential community of change makers. Both organizations engage leaders from the business and social space and provide them with incisive information, useful knowledge and actionable wisdom to create large scale change.
Over the last 13 years, Dasra?s unique approach to solving social problems by engaging, educating and empowering multiple stakeholders on a common platform has transformed India?s social space. Dasra has leveraged INR 100 crore of funding and provided capacity building support to over 100 organizations working in critical areas like child education, maternal and child health, adolescent girl empowerment and employability to name a few.
Mr. Sriram Kilambi, President ? Bloomberg TV India said, ?Social Entrepreneurship and strategic philanthropy are relatively new concepts in India. Dasra has taken the initiative to create awareness and drive social entrepreneurship in India and we are happy to be a part of the process. We are an influencers? channel watched by decision makers, thereby helping this cause.?
Mr. Kilambi further added, ??Impact Investing in India? will guide social entrepreneurs on the path to follow. We are doing a special TV series called ?Down to Earth? which chronicles the work of existing social entrepreneurs in India as well as present interesting insights into the social space.?
Deval Sanghavi, Partner and Co-Founder, Dasra said, ?India?s social sector is undergoing rapid transformation. We are witnessing a paradigm shift in the donor, entrepreneur and policy maker mindset, which is now moving away from the traditional chequebook- charity led approach. More than ever before, time, money and resources are coming together in innovative ways to find impactful, scalable and sustainable solutions to end poverty for the millions of people in our country?.
He further added, ?Dasra is fortunate to partner with a global leader like Bloomberg TV that will help us bring the right issues to the forefront, build high level public opinion and drive consequential change?.
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