MUMBAI: “Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after the

MUMBAI: Over-the-top (OTT) platforms in India have reached a tipping point with growth in internet users.

MUMBAI : Apparel brand PrettySecrets will now be available across Myntra, Filpkart and Jabong.

MUMBAI: How often do we come across an ad that features a Bollywood celebrity?

MUMBAI: Remarketing is a smart marketing strategy that enables brands to identify and target those specific customers