MUMBAI: WPP‘s global research agency Millward Brown has acquired Chilean consumer insights company Cadem Advertising.

MUMBAI: France-based communications network Havas announced today the acquisition of a majority stake in Boondoggle –

MUMBAI: Beverage conglomerate Coca-Cola has launched its latest communication campaign, ‘Cricket ki Khushi’, with its

MUMBAI: Lemon flavoured carbonated soft drink brand from Coca-Cola Company, Limca, has roped in Kareena Kapoor to end

VARCA, GOA: Marketers should keep the content flowing in order to hold the consumers captive for long.

MUMBAI: Riding high on the popularity of its ‘Coca Cola Hug Machine’ experiment in Singapore the Coca-Cola Company ha