Doordarshan to independently handle Coke Studio marketing
NEW DELHI: The public broadcaster will handle the marketing of Coke Studio, which launched today on Doordarshan at 8.
MUMBAI: Reliance Industries-owned Indiawin Sports, the company that holds franchise rights for Mumbai Indians, has posted a net loss of Rs 3.9 million for the fiscal ended 31 March 2012 and could break even in FY?13.
The company?s turnover stood at Rs 1.7 billion during the season 4 of IPL, higher than Chennai Super Kings? (CSK) Rs 1.4 billion. The running costs are, however, more than CSK?s which has achieved break-even status.
Indiawin has narrowed its fiscal loss while upping its revenue. For the fiscal ended 31 March 2011, the company had posted a net loss of Rs 154.2 million on a turnover of Rs 1.12 billion.
The company had total assets of Rs 1.34 billion in FY?12 compared to Rs 652.8 million a year ago. Negative reserves were at Rs 906.1 million, from Rs 900.22 million in FY?11.
Total liabilities stood at Rs 1.34 billion while it had a capital of Rs 26.5 million.
RIL, which has 98.3 per cent stake in Indiawin Sports, had bought the IPL Mumbai franchise for $112.9 million for a period of 10 years. Teesta Retail owns 1.7 per cent stake.
The major revenue stream for IPL franchises include income from central sponsorships and central broadcasting besides team sponsorships, gate receipts, in-stadia advertising, merchadise sales and media tie-ups.
Major cost heads are franchise fee, players salaries, travel costs, team promotion, stadium fess and other administration costs.
For Mumbai Indians, the franchise fee per year is $11.19 million while the IPL has fixed salary cap for players at $9 million. Other costs go up or down from season to season.
Last year, the franchise had Hero Honda (now Hero MotoCorp) as team sponsor, MasterCard as founding sponsor, and Bridgestone as team sponsor while Royal Stag, Kingfisher, Loop Mobile, Coca Cola, adidas, Dheeraj Realty and Air India were the official partners.
This year Mumbai Indians has roped in a new sponsor, Dewan Housing Finance Corporation, which has come as associate sponsor. It has also inked a licensing pact with Disney to launch co-branded merchandise products.
The merchandise revenue of Mumbai Indians is expected to climb in comparison to last year?s revenue of Rs 50-60 million.
Mumbai Indians, despite its loss in qualifiers, is also expected to rake in the moolah from gate receipts due to record spectator turnout for all its home matches.
The franchise has made significant gains due to meticulous focus on nurturing a core team under Sachin, strong fan engagement efforts, sponsorship and merchandising.
Reliance Industries had bought the Mumbai franchise for $111.9 million in 2008. The franchise was valued at $57.1 million by brand valuation firm Brand Finance in 2011.
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