Mumbai: Adjust has launched a connected TV (CTV) measurement solution called CTV AdVision.

Mumbai: Google-owned YouTube has announced that popular television shows and films from major studios will be availab

Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to me

\New Delhi: The streaming platforms have taken the world by storm, opening up vast avenues for advertisers and brands

Mumbai: India is undergoing digital transformation and consumers are steadily moving away from traditional linear TV

Mumbai: Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Loca