National: While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Sho

BENGALURU: Television consumption continued to drop in week 19 of 2020 (Saturday, 9 May 2020 to Friday, 15 May 2020,

NEW DELHI: After a lull of more than two months, businesses in India are slowly getting back on track as

NEW DELHI: Which marketer doesn’t know about the theory of lipstick effect?

MUMBAI: Amazon.com, Inc. today announced financial results for its first quarter ending March 31, 2020.

MUMBAI: For the straight sixth week, the news genre continues to be the television consumption driver; it has grown b