Sony's revamped crime buster garners better rating
MUMBAI: Crime doesn't pay, but a dramatised version sure does.
MUMBAI: Sony Entertainment Television (Set) is turning back to its long-running popular crime-based shows to warm up its Sunday audiences.
CID and Crime Patrol, which air on Friday and Saturday at 10 pm and 11 pm respectively, will now also telecast on Sunday at the same timing, beginning 29 June. Movies that will airing on this slot will have a new timing.
The Sunday telecast will not be repeated, a move aimed at increasing the show?s stickiness.
The channel earlier used to air movies at this slot which it will re-schedule.
The weekend slot is drawing attention among channels with Colors airing celebrity dance reality show Jhalak Dikhhla Jaa on Saturdays and Sundays at 9 pm, while Zee TV telecasts DID Li?l Masters.
MUMBAI: Sony Entertainment Television non-fiction head Manisha Sharma has quit the network where she spent nearly eight years.
Sources said Sharma will be joining Colors as non-fiction head, a position that was lying vacant after Siddharth Bahuguna quit.
Sharma played a role in the turnaround of Sony with shows like Kaun Banega Crorpati, Crime Patrol and CID.
Sharma and other officials from Sony and Colors were not available for their comments.
MUMBAI: Sony Entertainment Television (Set) has jumped back to the number two position among the Hindi general entertainment channels (GECs), in the first week?s ratings of the new year.
Meanwhile, the three-week-old channel, Life OK, has seen a 24 GRPs (gross rating points) jump and ended with 98 GRPs in the week (last week 74).
As per TAM data for week ended 7 January (C&S, 4+), Set has closed the week with 236 GRPs. Though it is slightly lower than the previous week?s 240 GRPs, it still went to No.2. Set?s flagship crime show, CID has become the third most watched show with 4.97 TVR, while Crime Patrol was at fifth place with 4.41 TVR.
Last week?s number two, Colors slipped to number three after losing 43 GRPs in the week. The channel had come back to No. 2 on the back of Colors Golden Petal Awards in the previous week.
Meanwhile, Star Plus maintained its lead among the Hindi GECs with 311 GRPs in its kitty, even if it lost 14 GRPs.
Zee TV ended the week with 184 GRPs, compared to 194 GRPs in the previous week, while Sab followed with 124 GRPs (previous week 113).
Imagine TV closed the week with 64 GRPs (72 last week), followed by Sahara One with 42 GRPs (35 in the previous week).
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