Mumbai: mediasmart, an Affle Company, is a unified programmatic platform that provides advertisers, trading desks, an

Mumbai: The burgeoning connected TV (CTV) space has not just reshaped our content consumption but has also presented

With the changing digital landscape, consumers are warming up to connected TVs (CTVs) like never before.

Mumbai: Nielsen has announced the launch of Streaming Signals, a new solution for connected TV (CTV) operators and ad

Mumbai: Is it the right time for monetisation of OTT from a business perspective for advertisers?