MUMBAI: BBC Worldwide has appointed Zina Neophytou as travel distribution director, BBC Global Channels ? the first position of its kind within BBC Worldwide?s channels business.

As travel distribution director, Zina?s new role is to expand the channels business across Europe, Middle East and Africa (EMEA) focussing on both reach as well as revenues, in the travel sector. Responsible for the development and implementation of all travel distribution and sales strategies, Zina will be the main point of contact for all EMEA territories within the hotel sector and globally for airlines and cruise ships. Championing the needs of the travel sector within the company, Zina will also contribute to the development of a travel section of the BBC World web site.

BBC Worldwide senior VP global channels EMEA Dean Possenniskie says, ?As we carry out our ambitious strategy to grow our new portfolio of BBC-branded channels, we?re thrilled to have Zina join the Global Channels team and welcome the immense industry experience she brings to this role.?

Zina says, "I am delighted to be a part of BBC Worldwide?s growing channels business in this unique distribution position. In recent years, BBC World has established itself as a must-have channel within the travel sector, and I?m confident that the addition of five new BBC-branded channels will complement this demand within the travel industry."

Zina brings with her more than ten years of experience in the travel distribution industry.