MUMBAI: When it comes to pushing creative boundaries, Sony Sab just took things to another dimension-literally.

MUMBAI: Plum Bodylovin' just made advertising history.

Mumbai: Out-of-home (OOH) advertising has long been a cornerstone of the advertising landscape, offering a dynamic pl

Mumbai: Experiential marketing is like the thrilling racecar of the advertising world, where brands shift gears from

Mumbai: While the 5G discourse has been mainly centred on autonomous vehicles and telecom capabilities, the truth is

Mumbai: The immersive experience was popular earlier, but the Covid-19 pandemic accelerated its application by severa