New Delhi: India?s leading Hindi news Channel Aaj Tak has created milestone on the Digital world by crossing the much coveted 1 million mark on Facebook. The most trusted channel is widely followed by the Facebook users and boasts of more than a million fans on the digital world and thus, achieving the feat of becoming the first Hindi website to have 1 million fans.

In the fast changing scenario, news consumption on social media has been on the rise. Aaj Tak, over the last few years has been instrumental in reaching out to viewers on social media and the one million mark shows the popularity of the channel among the Digital world.

Aaj Tak on Facebook has been actively engaging with the audience by using various tools & mediums such as debates, polls, issues & news. Social media is a high interaction platform where the communication is between both the parties & Aaj Tak has always been raising the issues of the public of the digital platform.

New Delhi : 24 hours to prepare the script, shoot the video, edit and submit it online? in short WRITE, SHOOT, EDIT AND SUBMIT ABHI!... that?s what 1700 fans on Pepsi?s social media platforms did last week. They uploaded more than 200 films taking Pepsi?s proposition of Oh Yes Abhi! to the next level. The brand for the first time gave India?s youth an exciting opportunity to showcase their talent and shoot a 60 seconds film? This revolutionary format - ?Pepsi Shot 60? gave amateur movie makers an opportunity to bring alive their creative side and capture it in a never seen or heard before manner.

Top 10 entries of Pepsi shot 60 contest will get an opportunity to showcase their work to the 3.6 million fans on Pepsi?s Facebook community. The films will then open for voting, post which it?s first, second and third winners will be selected. Apart from the three winners getting a monetary reward, the first winner will also bag an opportunity of getting an internship at a reputed Film Production Co.

Moreover, music is everyone?s love and yes entertainment is youth?s passion? Pepsi brought it alive for consumers ?Right Here, Right Now? with India?s first online, on-demand gig, #TheWorldsSmallestStage ? it was live streaming on the Pepsi?s site http://pepsiohyesabhi.com as well as Yahoo homepage! The gig featuring Raghu Dixit opened by the up-coming band Spud in the Box and allowed fans who could vote for their favorite Raghu Dixit song in real time - and guess what, Raghu performs it right away.

Commenting on the new initiative Homi Battiwalla, Senior Director ? Marketing (Colas, Juices and Hydration), PepsiCo India said, ?We launched our new positioning, ?Oh Yes Abhi!? in India recently which is being taken forward in its true spirit by our latest consumer engagement programme on social media. The Pepsi Shot 60 contest is aimed at giving amateur movie makers a platform to showcase their talent with a refreshing twist- ABHI. The contest challenged the youth to do something unconventional and we?ve seen great response with over 200 films in just 24 hours.?

He also added, ?The #The Worlds Smallest Stage brought together the impatient young music lovers and gave them an opportunity to experience their music demi-gods with a refreshing digital twist. The youth loves live gigs and we delivered just that for our fans on Facebook, Twitter and other platforms like Yahoo.com.?

?Today?s generation is an impatient one that demands instant gratification. And we set out to do just that. While Pepsi Shot 60 was aimed at the impatience every budding film-maker feels to get his or her first film out there, #TheWorld?sSmallestStage is probably the world?s first online, on demand concert. When you want to listen to a song, it is wonderful if the artist plays exactly that for you. Even in a live, on ground concert, the artists have a set playlist. In the online world, we changed that playlist from being pre-set to one that was based on audience demand. With over 10,000 people attending the concert virtually, Pepsi bridged the gap beautifully between online platforms and real world experience?, commented Prashanth Challapalli, Business Head ? Jack in the Box Worldwide.

For more information on participation details, terms & conditions, registration dates, etc. log on to www.facebook.com/pepsiindia or http://www.pepsiohyesabhi.com/shot60/ and follow on Twitter (@PepsiIndia).

Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), India?s leading SUV manufacturer, has announced that the Xylo, one of India?s most popular MPVs (multipurpose vehicles), has crossed the significant milestone of one million fans on Facebook. This makes the Xylo, the 2nd brand in the Mahindra automotive stable, apart from Scorpio, to cross this 1 million fan base mark on Facebook.

Speaking on this milestone, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said, ?With 1 million people endorsing the Xylo on Facebook, this is indeed a recognition that we are proud of. Today, the Xylo is one of the most admired brands in the Indian automobile industry, as is clear from the recognition provided by fans and critics alike as well as the 1 lakh plus vehicles on Indian roads. This fan following further validates our continued focus to innovate in order to drive customer engagement and buzz around our brands?.

The Xylo page on Facebook is a forum for Xylo owners and enthusiasts to communicate with each other to discuss and share their moments and experiences with the vehicle. It allows them an opportunity to post
photographs and videos of their Xylo in action, get product updates, offerings and previews on the latest happenings on the brand and enables them to participate in several exciting contests regularly. While these ensure engagement with consumers, it also lives up to the brand?s philosophy of enabling people to have the ?Time of their Life?.

The Xylo is also strongly represented by its customers in the virtual world: from thriving Xylo communities on the web, to Xylo owners exchanging notes and sharing online travelogues on blogs and various other fora. Having set new benchmarks in luxurious space and with a host of features for passenger comfort, the Xylo has been an unmitigated success since its launch. Today, the brand?s popularity is also evident on the Xylo Youtube channel which has garnered over 1.69 million views and the website which has received over 5 lakh visitors in just the last 8 months.

New Delhi: ApnaCircle, India?s leading local professional networking site has refreshed its look and feel by redesigning its interface for easy navigation. The new interface has been developed after careful research to equip users with enjoyable navigation and at the same time make it easy for them to gain and maintain repute in their chosen industry.

The new Summary Tab and Career Visualizer are just a few of the features that are sure to help enhance your profile. Read on to find out what else is in store to make these highlights on your profile a must visit.

- Profile on the business card:

The upper part of the new profile now displays crucial information such as current job, number of contacts within the network and the received recommendations. You can also download your visiting card in the accepted format.

- Summary tab: a new add on & improvement which gives an overview of your career path. It emphasizes your recent work experiences, your recommendations (which are a great help for potential recruiters) as well as your skills.
- Career Visualizer:

tracks the evolution of your career path in a clear and concise manner, so that your essential professional progress can be glimpsed through at a glance.

- The ?Background? tab: will focus on details about your career path and educational background. Once you add a company or a school, you will see a list of people who have worked, or studied, in the same places as you have. This is a great way to reconnect with former classmates/colleagues and to meet new people too.

- The ?My contacts? tab: existed earlier too but has evolved this time. To save you time and make your search easy, you can sort your contacts in three categories: most recent first, by last name or by first name.

-?My activity on ApnaCircle? tab: gives you an update of the most recent people to join your network and enlists what you have read, shared or found interesting till date.

- The Share my profile tab: allows you to share your profile on ApnaCircle, Facebook, Twitter as well as Google plus.

& Finally,
- The Progress Bar: which will keep you updated on your profile completion status and will let you know what?s missing in your profile.

The new profile has been designed keeping in mind that your time and effort is precious. ApnaCircle?s quick editing option helps you edit your profile by simply hovering your cursor over the portion you wish to change.

The networking site has updated its profile so that you can get the best brand value out of it. So log on today and get working on your profile! Non users log on to: http://join.apnacircle.com/ and existing users can go to their profile on: http://www.apnacircle.com/en/connexion/