Mumbai: After a long silence, the gods of rock have returned and are ready to make some noise! Starting on Friday, 13th July, the multifaceted ?Neha Bhasin? and the eclectic band ?Something Relevant?, will feature in the much awaited Thank God its Rock on Friday (TGIRF), the legendary rock retribution series by ArtistAloud.com.

This unique one of a kind rockumentary series will feature one Rock Band every week, where they will be showcasing various elements of their musical journey along with never before seen footage and some in- depth insights to their lives on stage and off!

The line- up is phenomenal levels of magic this month as 40 sensational artists from 5 regions across India create hair raising, knuckle cracking performances. The stage is set to burn to the ground with versatile artists putting together tracks and anecdotes from their lives which will give the legions of fans one hell of a musical experience!

TGIRF will be showcased through various destinations- a dedicated micropage and a simulcast on Facebook, Twitter, Dailymotion and Youtube will stream the half hour series.

Don?t miss to catch TGIRF every Friday starting 13 July 2012 @ 4pm where a new Rock Band / Artist will once again invite you into their adrenaline-charged rock n roll voyage! Log onto:

MUMBAI: BBH India has rolled out an ad campaign for Airtel?s initiative ?Rising Stars?.

Rising Stars is a football talent hunt across India, Sri Lanka and Bangladesh to find the best young football players in South Asia. The winners will be sent by Airtel on an all-expense paid seven-day training schedule to the Manchester United Soccer School in the UK. It will be a 3-month long programme held across eight cities in India with two preliminary rounds of selection. The players who then make it to the final round will be judged by scouts from Manchester United.

This association with Man U will help Airtel cut across a whole new set of young people on a topic that?s extremely close to their hearts - football, the company said.

The program is targeted at children in the age-group of 14-16 years. To create buzz amongst the TG Airtel has created a special Facebook page. Aspirants can register on the site and check out training videos, download pictures, play games and become part of the Airtel Rising Stars fan club.

The comprehensive communication campaign is conceptualised by BBH India. The central idea of the campaign is "If you are the best football talent in South Asia, Airtel will give you a chance to learn to play the United way."

The agency has also launched TVCs as well as the shorter films that have been shot by Ram Madhvani of Equinox Films. The launch TVC aims to create "excitement" among the TG and showcase the "largeness" of this initiative. The short films are stories that will be used to keep the buzz alive and get more kids to register for Airtel Rising Stars.

The communication will also be rolled out in print, outdoor and few other mediums to support the TVC.

The media agency working on the account is Madison.

MUMBAI: Fashionandyou.com, the online leader in the fashion, luxury and lifestyle segment, revamps its website. The new site is a breath of fresh air - for both new and old customers.

The website?s trendy new interface with distinguishable categories for women, men, kids and home, make it easier to search exactly what you want. A helpful addition to the site is the mini "shop" that features trend driven sales which last longer and reach you faster.

Another exciting feature is the "Add to Waitlist" option that allows customers to add sold out items or brands to a waitlist and be alerted as soon as it?s back on sale.

"The new UI is more appealing and customer friendly. At fashionandyou.com our constant endeavor is to create a platform that reflects our commitment to provide world class shopping experiences for our members. We guarantee to increase customer satisfaction with these exciting new features." said Mr. Trivikram Thakore, Marketing Director, fashionandyou.com.

Leaving no stone unturned, the new FashionAndYou delivers an exciting new shopping experience. In response to customer feedback, they have also added "sort filters" which enable users to search by price, size or category. What?s more, access to this member?s only site is now easier with the ?Login Lightbox? where you can log in using your Facebook or Google account.

Saving the best for the last, the introduction of a Rewards Program that promises to reward you every time you shop! Getting into the program is easy and delivers a host of exclusive benefits including access to customized offers, special triple point days, the ability to create your very own wishlist and even a personal stylist. The more you shop, the more you get.

A smarter site for the smarter shopper, the new fashionandyou.com guarantees to keep you indulged.

MUMBAI: Mark Zuckerberg?s journey from Harvard psychology and computer science student to being the founder of one of the most influential new businesses in the world, is the stuff of legend. Facebook has already acquired nearly 900 million users. Half of them log on to the site every day to communicate with family, friends, acquaintances, celebrities, businesses and brands. With exclusive interviews with Zuckerberg himself and access to Facebook?s offices in Silicon Valley and it?s most senior staff, Discovery Channel?s one-off programme MARK ZUCKERBERG: INSIDE FACEBOOK tells the story of Mark Zuckerberg?s extraordinary rise and the hottest tech phenomenon of our time.

Mark Zuckerberg: Inside Facebook premieres on Sunday, 17th June at 8 pm on Discovery Channel.

Zuckerberg has revolutionised the landscape of social media, entering unexplored realms and redefining communication, from posting news and photographs, to playing games and downloading other apps. Mark Zuckerberg: Inside Facebook showcases the inspirational story of Zuckerberg?s tremendous success as an internet entrepreneur and examines new challenges he face in combining his idealistic vision of a more open world with the business potential that Facebook now represents.

Facebook is said to be worth over $100 billion, but can its business model really justify the valuation? While the ad industry is buying into Facebook?s claims for the value of linking products with the recommendations of friends, some question the effectiveness of Facebook?s advertising model. Discovery Channel?s one hour exclusive talks about how Facebook can function as a giant market research database to target ads to specific groups of consumers, and examines the threats faced by the company in the form of other networking websites like Google. The programme also assesses the critical role that Zuckerberg himself plays in determining its prospects.

Zuckerberg started off as a psychology and computer science student and now is considered an inspiration and a role model by millions of youngsters the world over. The programme follows his journey from the Harvard University to the Silicon Valley made famous in the film The Social Network. And it relates how he acquired colossus in just a few short years.

MUMBAI: It?s the time to show your support for the one who has been playing your favourite tracks and taking every requests. We have loved their voices but now they don a different avatar. fbb brings your favourite RJs in a unique campaign RJ style-o-meter where they will sizzle on the ramp. This is one of a kind opportunity where the fans get to meet their idol face to face on one platform.

fbb style-o-meter will have 34 of your favorite RJs from 5 national radio channels : Radio City,Oye Fm,Big FM,Red FM,Fever FM participating. The hunt will be on for the ?Shehar ka sabse stylish RJ? from Mumbai, Delhi, Bangalore and Kolkata. fbb style-o-meter will be a platform for fans & RJs to interact with each other and select their ?Shehar ka Sabse stylish RJ? on www.facebook.com/fbbonline.

fbb style-o-meter starts on May 28, with the pictures, videos, and information of shortlisted RJs .The fans can vote for their favourite RJ till June 8, 2012. The winner will be selected on a gala ceremony ?fbb style-o-meter Grand Finale? which will be held in each city on 9th &10th June, 2012. An online poll for RJ Style-o-meter ? a style barometer will be conducted on www.facebook.com/fashionatbigbazaar. The uniqueness of the concept is that the fans will vote for the ?Most stylish RJ? of their city by posting ?likes? and comments. These votes will account for 50% of the individual RJ?s total score. This is for the first time that the fans of the RJ?s who solely know and associate with them through their voice will be able to see their pictures on the net. Profile shoot images of the RJ?s will be uploaded along with their ?vote for me? videos. The fans will come to know about their fashion & style quotient, likes and dislikes etc

Everyday contests for fans will be conducted both in the participating radio channels & facebook page to keep up the excitement and interaction. Winners will be gratified & get a chance to meet them personally on the ground. The respective city finales for the first time will witness well known RJ?s from different radio stations come together on the same platform.

The participants will be walking the ramp wearing fbb merchandise collection. There will be 3 rounds and 2 look changes for the RJ?s followed with a Q&A. The remaining 50 % of their total score will be judged by the jury based on their on-stage performance showcasing their confidence, style sense and overall personality. 1 winner per city will be declared ?Shehar ka Sabse Stylish RJ?. Each winner gets a grand hamper worth Rs. 10,000 and an iPAD!

Percept Media, the media planning, buying and evaluation arm of Percept Limited has conceptualized & ideated this property. They did a dip stick research in compiling the favorite RJs from the respective cities & getting them on board. They media buying & planning across radio channels is been executed by Percept Media.
Speaking on this initiative, Mr. Pawan Sarda, CMO, Future Group said ?fbb is a very young and vibrant brand. RJs are not only icon for today?s youth but also someone that they relate to and aspire to be. fbb is about fashion, which is stylishly affordable and inspirational.?

Amol Mohandas, Vice President, Percept Media quoted ?We at Percept Media always endeavor in providing clutter breaking solutions for our clients, be it in media planning or execution. In this campaign we have not only tried to give a distinct platform for fbb to connect with their audience but also have brought the listeners & the RJs together. We are extremely confident that this will help the brand to crave a niche amidst its consumers, who are primarily the youngsters but also will help in maintain a strong brand recall?

Mumbai: After a very successful launch, Satyamev Jayate has continued its momentum into week 2. The show has delivered a historic reach of 27.8 crore people reached over the first 2 episodes aired in India. As per star TAM data provided by star India, or week 20, Satyamev Jayate rated a 4.4 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.7 (All 4+, All India). These are simulcast ratings of the original episode aired on Sunday morning 11 am across 9 channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan).

The combined viewership over the first 2 weeks crossed 8.2 crores as per the TAM universe (Original + repeat airings). This figure when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 27.8 crore Indians since its launch. This demonstrates that the Sunday morning slot has been galvanised as a reach aggregator!

The show has generated unprecedented buzz as reflected in the online numbers. The pre-launch campaign on digital reached out to a record 73% of the online audience in India at about 8.2 crore people! The show has reached out to 75% of the Twitter audience and has generated a record 16 crore impressions on Twitter since launch. The show has trended over the last 3 weeks with each topic catching the attention of the online audience. On Facebook the show has reached out to 1.4 crore users and is well on its way to reaching a million fans within a few weeks of launch. This will be a record for any show launch on Indian Television. The show has also had more than 1.1 crore hits on YouTube with a massive 97% like rate. The show has received over 2 million votes of support and over 1 crore has been received as donations for the first 2 episodes.

Sanjay Gupta, COO, Star India said ?It is very heartening to see the continued solid performance of Satyamev Jayate in its second week. It?s a testimony to the strength of the concept and the way the content has touched people all over the country. The show has generated historic reach at 27.8 crore Indians over the last two weeks and has generated unprecedented buzz and impact. However beyond the numbers, what is truly historic is the story and narrative of change sparked by the show.?