Mumbai: To celebrate its over 1 million fan base on Facebook, Tata Nano today announced the launch of India?s first Social Road Trip called, Nano Drive with MTV, where the digital world will meet the real world. Tata Nano has partnered with MTV India to create a unique driving experience and will leverage the online medium to treat travel enthusiasts with a 20-day, over 2000 km, exciting drive.

Commenting on this unique property, Ms. Delna Avari, Head ? Nano Product Group, Tata Motors said, ?Tata Nano is a personal mobility option for everyone. While it is appealing to various customer groups, irrespective of age, gender, economic strata, and geography we are increasingly becoming the popular choice of mobility amongst youth ? about 42% of Nano owners are in the 18 to 34 age group. To engage with the younger customer group, the Nano Drive with MTV is one of the initiatives we have undertaken. It will enable our customers to further understand and experience the brand.?

Registrations for the ?Nano Drive with MTV? have started and enthusiasts can register on - www.mtvindia.com/drive. Tata Motors, MTV and Nano fans will together select 4 teams for this drive. Each team will comprise 4 members and these teams will be allocated 4 different routes to be covered in 20 days. The teams will need to overcome obstacles, tasks and move up the ladder. Social media will play a vital role in this unique road trip as viewers will get a chance to vote for their favourite teams online. While the winning team will be awarded with 4 Tata Nanos, the most ardent fan also gets a chance to win a Tata Nano.

In November 2011, Tata Motors introduced the Nano 2012, with a bouquet of features -- of new colours, new interiors, a more powerful gasoline engine and even greater fuel efficiency of 25.4 kmpl, further improving on its record as India?s most fuel efficient petrol car.

Making the Tata Nano even more desirable, the car?s 624cc engine has been made more powerful delivering an impressive 38PS of power (earlier 35 PS) and 51Nm of torque (earlier 48 Nm). Yet fuel efficiency, already a high point with Tata Nano owners, has been taken to a new high of 25.4 kmpl (earlier 23.6 kmpl) as certified by the Automotive Research Association of India (ARAI). The high fuel efficiency, with a low kerb weight of 600 kg, ensures that the Tata Nano at 92.7 gm / km has the lowest CO2 emission among cars in India.

With a top speed of 105 km and ability to negotiate inclines with a gradeability of 30%, and a class-leading turning radius of just 4 metres, the Tata Nano is a perfect combination of power and performance.

With the launch of this drive, over 1 million Facebook Nano fans can look forward to a thrilling social road trip.

For more information, please visit www.tatanano.com Or, visit us on Facebook www.facebook.com/tatananopage

Mumbai: Interesting topics and insights were discussed at the MTV Youth Marketing Forum 2012. This year the ?Power of One? was discussed at the forum along with various trend experts and esteemed panel of speakers comprising Henri Holm - Sr. VP at Rovio Entertainment (creators of Angry Birds), Andrew Ridley - Co-Founder of WWF Earth Hour, Simon Smith - Digital Director at Interbrand Europe, Angela Barkan - Sr. Director of Marketing and Publicity at Sony Music Entertainment and renowned author Chetan Bhagat. The forum concluded with MTV launching the largest youth study on the millennial generation TATA DOCOMO presents ?MTV Power of One - Youth Marketing Forum 2012? at The Hangar, The Lalit, Intercontinental on the 27th April.

The forum sessions had Bollywood Star & Heartthrob Imran Khan in conversation with VJ Anusha on how films are pushing creative boundaries and how youth icons are constantly reinventing themselves. The other celebrities who were a part of the forum were MTV VJ & Actor Ayushman Khurrana, Sunburn co-founder Nikhil Chinappa and Bollywood director Bijoy Nambiar.

Aditya Swamy, EVP & Business Head - MTV India opened the forum by throwing some light on the astute study on today?s youth, undertaken by MTV titled ?Power of ONE?. The study conducted in conversation with 5000 trendsetting young people across 31 cities in India was launched at the forum. The study reflects these young people?s perspective of life, technology, causes and values. The various topics discussed at the forum were power of social media, youth power in action, interactive workshop on case studies of brands across the globe on how they have co-created with youth and translated campaigns into movements, perspective on marketing and creating music for the younger audience, initiatives that has the potential to become a revolution. The day will also included prominent brand bosses from Tata Docomo, Nike India, Viacom18 Motion Pictures and more who discussed how brands need to engage in a dialogue with the audience in this world where one is the majority and the audience are the dictators.

Speaking on the conclusion of the forum Aditya Swamy, EVP & Business Head- MTV India said, "Dissecting and bisecting young people is an obsession at MTV. A herd of insight hunters armed with their non traditional techniques, capture the real and virtual behaviour of our trendsetters, jump right in to leverage the Power of One" Sumeet Pahwa, GM Marketing - TATA Docomo added, "Tata DOCOMO is has always associated itself with the youth and it has been a great experience for us to work with MTV on a study that tries to understand the youth. The study will help a lot of brands, marketers and others to understand the mind -set of the youth which will in turn be useful for them".

The forum was anchored by MTV?s resident funny man Cyrus Broacha, who added oodles of spice to the food for thought. Adding to the dose of laughter was Sorabh Pant, who with a stand up act showcased the younger side of life.

MTV event was personification of the digitally savvy young generation. All participants were equipped with RFID enabled wrist bands; that instantly checks in to their respective Facebook, Twitter and Linkedin accounts as they step into the event premises. At the event, MTV also put up installations that are a personification of youth power. There were walls with themes like India against corruption campaign with a Anna topi and hammer installation, Slut walk wall with a life size mannequin signifying the Slut Walk campaign, a giant Earth Hour wall with a 3D switch, a Meter Jam installation, a huge MTV ACT wall showcasing the causes supported by MTV across water conservation, recycle, save trees them etc. The event also had the ?Youth Marketing Forum 2012? research/book on display. The attendees could instantly broadcast their views on the social media by flashing their RFID enabled bands at the installation.

Tata DOCOMO presents ?MTV Power of One - Youth Marketing Forum 2012? had an eclectic mix of speakers imparting knowledge and insight into the dynamic youth of today, revealing how the youth prefer to be ring players and not ring viewers.

Mumbai: Inorbit Malls have always been for their innovative and unique marketing activities. Inorbit Mall, Pune within a year of inception adds another feather to its cap by becoming the official "On-Ground Mall Activation Partner" partners of the Pune Warriors India in their first IPL season at home, Pune. Having pioneered mall culture in India, Inorbit Malls have always tried to provide its patrons with a new experience each time they walk into the mall. Being the only mall in the city of Pune to be associated with a grandeur association, Inorbit Mall promises to deliver a memorable opportunity to the Punekars to cheer and support their home team.

Taking the IPL experience to the next level, Inorbit Mall, Pune will sport kiosks within the mall which will sell the official Pune Warriors India merchandise to the Punekars. A section of the food court at the mall will be cordoned off and will screen LIVE IPL matches throughout the season. This section will also be branded to give it a stadium like feel, for those who could not make it there.

Inorbit Mall has also taken the association on the social media platform. The Facebook and Twitter pages of Inorbit Mall will be hosting contests on an on-going basis and will give away free tickets for the home games of the Pune Warriors India.

Speaking on the initiative Mr. Kishore Bhatija, CEO, Inorbit Malls, says ?It has been our constant endeavor to provide our patrons something that no other mall would be offering. Living upto this promise, we have become the official "On-Ground Mall Activation partner" partners for the Pune Warriors India in Pune. The association with Inorbit Mall speaks volumes about the popularity and acceptance of the mall in the city of Pune within a year of its launch. We take great pride in partnering the Pune Warriors India in their first season, where they will actually play at "home". We will wish them all the very best for IPL5.?

Mumbai: Angry Brides, an initiative to raise awareness against dowry in India was launched earlier this year by Shaadi.com, the world?s largest matrimonial site. The anti-dowry game hosted on Shaadi.com?s Facebook page has received an incredible response from people around the world. Angry Brides, has been played by over 500,000 people in over 35 countries. What is even more remarkable is that over 200,000 of the total players are women. This strongly reflects the changing approach of women against the social evil of Dowry.

?We at Shaadi.com are encouraged by the overwhelming global response received by Angry Brides. We are now even more inspired to spread the message of non-tolerance to every single person that could be affected by dowry. We are, therefore, running a Facebook contest to spread further awareness about the nuisance of Dowry.?

The contest is open from 13th April - 6th May, 2012. Click http://on.fb.me/Ith8H8 to play Angry Brides and take a stand against dowry. Let?s make a difference.

Mumbai: 9XM, India?s No.1 Bollywood Music Channel has crossed 1 Million Fans Milestone on the Channel?s Facebook community ? www.facebook.com/9xm.in. The winning combination of super hit Bollywood Music, humor, animation, e-commerce and innovative content has catapulted 9XM to the 1 Million fans club on Facebook.

The colossal fan base on 9XM?s Facebook Community was achieved in just over a year?s time, by making it the one-stop destination for Bollywood news, humor and gossip presented in the true 9XM style. From the latest movie reviews to hot gossips on film stars and their parties to Bollywood fashion ? it?s all there on the 9XM Facebook Community. The fans regularly voice their opinions, likes and dislikes on all the happenings in Bollywood, making the page the most preferred Bollywood hangout.

Commenting on the achievement, Ms. Vibha Gosher VP-Digital 9X Media Group said ?We are extremely thrilled to get over a million thumps ups from Bollywood Music Fans on 9XM?s Community on Facebook. Besides the 1 Million Fans that we have on the page, 9XM is showing unprecedented buzz amongst users. While all the Indian music channels on Facebook see 2-3% average level of buzz, 9XM sees more than 9%. When we talk about the engagement and user?s interest in the brand, 9XM towers above the others in the genre. The content on the 9XM community is 16% ?Share-able?, whereas the top performing brands on this space have merely 10-13% viability. It produces minimum 1 mention every 22 minutes about the brand on the internet ecosystem. This is extremely motivating and reaffirms our commitment to connect and engage with our viewers and fans across all possible platforms.?

9XM, the flagship channel of 9X Media Pvt. Ltd has a robust digital presence in India and has introduced many innovative concepts on the internet. 9XM is India?s first Music Channel to stream its content live on its website ? www.9xm.in and is available across various mobile TV platforms.

In the recent past, 9XM in partnership with Hungama.com, has launched an online Bollywood Music Store - ?9XM.Hungama.com? and 9XM Radio ? the on-the-move radio for Bollywood Songs, Celebrity interviews, Bade& Chote?s Bakwaas, etc. These services are available on web, WAP and IVR platforms.

9XM also offers Caller Tunes, giving the viewers an instant opportunity to set caller tunes of the latest Bollywood songs aired on the channel. 9XM has launched ?Mezza 9X? the Ecommerce portal by the network selling quirky merchandise.

9XM has also launched many games and applications for the iPad and iPhone users. Fans of 9XM?s animated characters can select and download their favourite games like the Angry 9XM Heroes, Silly Chicken and Talking Silly Chicken (India?s first Talking Application) from the IOS App store.

MUMBAI: After a hiatus of five years, the Don has resurfaced yet again and Zee Cinema is taking viewers along on the action packed chase as Don 2 premieres on the channel this week! With this sequel picking up where the first film ended, the hunt for Don begins in Malaysia, later moving to Europe through the picturesque locales of Thailand, Malaysia, Zurich and Berlin.

In keeping with the theme of the movie, the channel will engage viewers in a riveting game that has them on the lookout for Don?s hiding place. Through the seven breaks that air during the telecast of the film, viewers will be given a set of clues to find Don in relation to the placement of his enemies and allies on a 3x3 grid. Viewers will have a chance to win 1 lakh in each break with the bumper prize being a trip to Berlin. With a campaign that spans the print, on air, online and radio space, the Baadshah makes his presence felt across all mediums with the small screen lighting up with famous dialogues from the movie as his animated avatar takes viewers into the film.

The channel has also come up with an addictive game for Facebook called Don 2 ? The Game. The game allows users to don the avatar of Don himself as he makes his way across Berlin on a mission to steal 50 million euros from the bank of Berlin. Highest scorers for the day will appear on the game?s leader board with their own personalized scorecard declaring them the Don of the Day!

Directed by Farhan Akhtar, Don 2 is a classic action/crime thriller that doesn?t let go, even for a moment. The plot has been finely crafted like a complicated albeit neat jigsaw puzzle, with every twist and turn falling smoothly into place. With a canvas that goes on a cross-country ride the film challenges you to hop aboard its high speed shuttle and attentively follow the exploits of SRK, its glamorous gangster - one with a heady mix of suave roguishness and desi charisma!

Reprising their roles as Roma, Vardhan and Malik are Priyanka Chopra, Boman Irani and Om Puri respectively. The sequel also has some new additions like Kunal Kapoor, Lara Dutta, Aly Khan, Nawaab Shah and Sahil Shroff who play other characters added to make the plot more interesting.

Don?t miss any of the excitement as the most anticipated film of 2011 makes its debut on Zee Cinema - the only channel that promises you not just movies but masti and magic as well! Ab Don ko pakadna mushkil aur namumkin nahi hoga as he bursts into your homes on Saturday, March 31, 2012 at 9 PM only on Zee Cinema with a second telecast on Zee TV on Sunday April 1, 2012 at 5 PM!