Mumbai: E-commerce is a trending cultural phenomenon and has resulted in the rise of a new segment of society called netizens. Jashn, the ethnic, indo-western and lifestyle fashion brand for women, with a presence in over 40 locations across India, Dubai and Abu Dhabi, now plans to target netizens and make them their loyal customers.

The brand will now be present on multiple online shopping sites like Myntra, Jabong and Flipkart in order to expand its customer base and to improve product accessibility. Jashn has a galvanic range of designer sarees, kurtis and beautiful material for the modern day Indian woman. The fashion brand wishes to expand its presence on e-commerce platforms that will allow users to shop from their favorite brands just at the click of a button. These sites also have a number of sales and offer exemplary discounts that are simply irresistible.

Jashn managing director Rahuul Jashnani said, ?Jashn?s prevalent goal is to showcase contemporary ethnic fashion extensively through e-commerce websites. The extensive growth of trends and technology has led masses to expect brands to be functional in the e-commerce section.  Jashn is looking forward to increasing sales and improving consumer brand relationships by sailing into the Internet abyss.?

Getting onboard with e-commerce, Jashn leaps forward to fulfill its vision of becoming an Indian- multinational organization and a dominant player in the international fashion industry. The merchandise offered on these e-commerce sites is exclusive to the ones in the store

Mumbai: When comfort marries style, the outcome is a trendy collection that makes up 109⁰F?s  much awaited spring-summer 2015 line, which has been carefully designed keeping in mind the young cosmopolitan women having multiple facets.

The fashion apparel brand launched its collection amidst the cr?me de la cr?me of the city at Aquaba in South Mumbai on 18 February 2015. The event celebrated the fierce, fun, flirty, fiery and funky spirit of women who take on the world in style. 109⁰ F identified four such young women who are achievers in their own right and perfectly reflect the brand philosophy. 

Young achievers Shipra Khanna - winner of Master Chef India, one of the youngest Indians to scale Mt. Everest- Krushnaa Patil, YouTube sensation Shraddha Sharma and philanthropist Aalia Furniturewala who have made remarkable contribution and achievements in their respective fields, were felicitated at the event by stalwarts and veterans Pankaj Udhas, famous ghazal and playback singer, former Miss-India and popular journalist Meher Castelino, fashion retailer Viren Shah, TV Personality & columnist Pooja Bedi. The extravagant evening was hosted by the vivacious Suchitra Pillai, who kept the momentum of the show soaring high.

Speaking at the occasion, Creative Lifestyle, managing director, Rahul Mehta said, ?Our Spring Summer Collection is for the contemporary young women out there who work towards their dreams and make a difference. We at 109⁰F have always been committed to fostering a culture that empowers women and that is why we are using this platform to highlight and recognize achievements of young women who have contributed to society and are a source of inspiration to their peers.?

The winter is fast disappearing and as summers come knocking on our doors, it?s time for a change in wardrobe. Put away those sweaters and shawls and bring out those lightweight drapes! For the Indian woman, every season is a saree season. She always finds an excuse to drape her favourite saree and adorn herself with fineries because she knows that the saree is never out of fashion. To help prepare your wardrobe for the long summers, Sahiba sarees launches its scintillating Summer Collection to brighten up your sunny days.

One look at her and you would pooh-pooh the fact that she is mother of a teenage daughter! One of the most prominent figures within India?s luxury retail circle, this gorgeous Bengali lass is the epitome of elegance and class, as is the company she represents. Meet Christian Dior Couture India vice-president, marketing and communications Kalyani Chawla.

Also donning the hat of Dior's social brand ambassador in India, Kalyani exudes an air of confidence. In a t?te-?-t?te with Indiantelevision.com?s RITWIKA GUPTA, she speaks about her family, online shopping and the perks of being the brand ambassador of an international label.

How has your journey been so far in the industry?

Nine years in this industry and I can say that it has been challenging but extremely rewarding. Dior is a serious contender in this nascent market, investing in the opportunity for immense growth, which we believe exists in the near future. The resources, which are at hand for me to invest in marketing, are unique as no other brand in India does that. This only helps to take this brand to international standards.

How do you keep a work-life balance?

My 15-year-old daughter is in boarding school but comes home often enough, which is when we bond. But I have a focused 10 am to 6 pm day, which really extends to 10 am to 8 pm most of times and on weekends too. Socializing and attending events is an integral part of my work too. So, it?s a great balance, which I think I?ve managed well!

How do you relax?

Massages are my biggest indulgence. I also love reading. Both these activities are so time consuming but the most relaxing.

Where do you draw your energy?

I meditate everyday, which is what keeps me focused.

Who are your favourite authors?

I love South American and Japanese authors particularly. Amongst the Indian authors, I adore Jhumpa Lahiri for her sensitivity and Calcutta settings, which I relate to. I like Firdaus Kanga for his dark humour and Rohinton Mistry's A Fine Balance completely shook my ground.

What kind of films do you love watching?

I love Woody Allen for his brilliance, Anurag Kashyap for his genre and Karan Johar for his late 80s type of movies, which we still laugh and weep over.

How would you define your personal style?

With a growing teenager, I am bending towards classic now but intrinsically with a twist! In terms of brands, I go for what suits me and what is age appropriate. More than being brand focused, I dress up according to the occasion.

Where are your favourite places to shop?

I love high street shopping. I have my best pieces from the high streets, which are always such great value for money and style! I also shop online from international websites but you land up paying more tax. There are great online shopping opportunities available in India like rocknshop.com, which offers an EMI option and hence you do not feel the pinch? to an extent! 

What would be an ideal weekend escapade?

Any beach is great for me...I am a complete beach bum!

Do you have a daily beauty regime?

I have been blessed with great genes. So, I don?t really feel the need to follow any regime. I am a typical lazy Bengali and a good moisturizer for day and night is all that I am regular with.

Who are the biggest influences in your life?

My greatest influences have been my two sets of grandparents. They have defined my character, my drive, my interests and who I am today. My motivation is my daughter, Tahira Tara Chawla, who keeps me focused. I want to provide the best for her and give her the best education. To be able to afford that, I need to be successful in my field of work.

Where do you see yourself in the next five years?

I live for the present and try to make the best of it. Luck is what happens when preparation meets opportunity. The future is unpredictable but we have to be prepared. That is the key.