Mumbai: Fevicol, the largest selling brand of adhesives in India, never ceases to take its audience by surprise. This time too, they managed to acquire huge attention for their unique stunt that had the participants and the attendees in splits at the recently concluded Standard Chartered Mumbai Marathon.

As the marathon?s Dream Run was flagged off and the participants started running, a group of people wearing Fevicol jerseys were seen doing something peculiar. Much to everyone?s surprise Fevicol runners were spotted ?being stuck to ground as they were trying their level best to run or move from that position?. This intriguing act aroused enormous curiosity among the amused viewers who stopped by to catch a glimpse of the Fevicol team in action.

Yet again, Fevicol has reinforced its brand proposition of being ?the ultimate adhesive? in a unique manner. Fevicol has always been synonymous with entertaining tone of communication. Albeit, this time, too, Fevicol?s divergent participation at the marathon is funny yet in a salient manner and it was well applauded. The success of Fevicol?s communication lies in its earthiness and its ability to break the clutter and connect with its audiences using the wit and humor quotient. Not only it managed to break the clutter but its ludicrous act was well received reinforcing Fevicol?s brand proposition of being ?the ultimate adhesive.?

Mr. Vishal Malhan, Chief of Marketing, Fevicol Division said, ?We at Fevicol, believe in powerful execution by embracing fun and simplicity in whatever we do. This activity reflects the same principle. And the Standard Chartered Mumbai Marathon was an interesting platform to display the brand?s unique strength ? ?bonding?. Undoubtedly, this activity attracted huge number of onlookers, who not only bonded to the Fevicol act but had fun too?.

Commenting on the concept, Mr. Abhijit Awasthi, - National Creative Director ? O&M, ?Fevicol has always innovated around topical events to reinforce their brand message while making the consumers smile. This is yet another example of the same?.