Mumbai: A+E Networks| TV18 has announced the promotion of Sangeetha Aiyer to vice president and head marketing.

Aiyer was earlier GM-marketing for History TV18. In her new role, she will continue to report into A+E Networks|TV18 president Ajay Chacko.

In her new role, Aiyer will oversee and supervise all the marketing verticals of the joint venture ? both consumer and trade in addition to providing strategic and marketing solutions for the channel History TV18.

Chacko said, "Sangeetha has consistently played the role of a key growth driver for HISTORY TV18. Her strong brand marketing acumen has ensured that HISTORY TV18 got the required traction and also contributes positively towards the factual entertainment genre growth. Her expertise is core for further strengthening and expansion of the A+E Networks| TV18 portfolio.?
A+E Networks | TV18 programming head Ritu Kapur said, ?Sangeetha?s out-of-the-box marketing strategies have helped position History TV 18 distinctly in the factual genre. From the power packed launch, to the innovations on social media and the online buzz with The Greatest Indian and the inventive campaign for Pawn Stars and Bollywood @100, Sangeetha has ensured that History TV 18 is always on a dynamic high.?

Speaking on her elevation Aiyer added, ?It?s a privilege to be part of the fabulous team at A+E Networks I TV18. Personally it has been a fascinating journey since the launch of the channel; History TV18. We all have given our best efforts in launching and sustaining the momentum of growth for History TV18. I?m happy about my new role and I believe that the coming times are going to be immensely challenging and exciting.?

Aiyer has over 14 years of experience in Brand Management, Content Planning and Activations. Prior to joining Network18 group, she was associated with brands like Times Television Network, Arvind Mills, Star India Pvt and Reliance Media Network.

MUMBAI: A+E Networks|TV18 has elevated Sudheer K G to the post of vice president and head programming of its factual entertainment channel History TV18 with immediate effect. Till now he was vice president - programming for History TV18.

In his new role, Sudheer will oversee and drive the programming strategy for the channel and will endeavour to create a superlative advantage for History TV18 in the competitive factual genre television space.

He will report in to A+E Networks|TV18 programming head Ritu Kapur.

A+E Networks|TV18 president Ajay Chacko said, "With a career spanning over 15 years, Sudheer, with his vast experience in programming, scheduling, acquisitions and production has taken History TV18 to new heights. He is key role to the channel delivering the best viewing experience to its audiences."

Kapur added, "Sudheer has demonstrated immense skill and ability to constantly gauge shifting and fragmented audience tastes to create a programming lineup that is both attractive and appealing to our target audience. I am positive of his growth trajectory going forward. His keen and astute sense of the programming domain makes him a valuable asset to the team."

 Sudheer said, "I?ve had a great journey so far with exciting milestones and the opportunity to work with some of the brightest minds in the industry. Today?s constantly evolving media universe and consumption habits are going to be quite challenging and interesting. I am eagerly looking forward to my new role and responsibilities."

During his earlier tenure at Discovery Networks India Sudheer was instrumental in the programming and language initiatives of Discovery, Animal Planet and TLC.

Mumbai: History TV18 is launching its second local production ? Bollywood@100.

Starting 8 March, the ten part series will be hosted by Karan Johar. He will enlighten viewers as he revives magnum opus moments and enlivens untold tales from behind-the-scenes of Indian cinema over the last 10 decades.

Through Bollywood@100, History TV18 pays tribute to landmark movies, legendary actors and fascinating cinematic glories that shaped the personality of Bollywood over the years.

The series uses Johar?s insider?s perspective in bringing out rare gems from Cinema handpicked through months of research.
The series will showcase interesting anecdotes from Bollywood legends like Rishi Kapoor, Amitabh Bachchan, Madhuri Dixit, Javed Akhtar to icons of the present-day ?Aamir Khan, Shah Rukh Khan, A R Rehman, Farhan Akhtar and Priyanka Chopra.

A+E Networks | TV18 president Ajay Chacko said, ?After the enormous success of our first local production ?The Greatest Indian? last year, we?re delighted to launch Bollywood@100, an initiative celebrating 100 years of existence of this industry. This is a unique television series cum interactive initiative that is looking at Bollywood from a historical perspective while engaging audiences in selecting the best over the decades. The series is in line with our efforts to broad-base the genre by bringing out the very best in Factual Entertainment.?

Through a month digital voting campaign, the series stimulates viewers to nominate and vote for their personal favourites across various categories in order to arrive at the ?Greatest ever? in Bollywood.

Mumbai: History TV18 is launching a new show on restoring and trading of antique cars titled ?Counting Cars?.

Premiering on 25 February, the show will air Monday to Friday at 10:30 pm.

The show will feature Danny Koker and his team of car fanatics.

Koker will grab the driving seat to take viewers on a ride with Counting Cars. Living up to his image as an enthusiast who breathes and lives for cars, whenever Koker spots a vehicle he wants; be it American muscle cars, Harleys, Thunderbirds or Corvettes, he goes to any extreme to obtain them.

"Danny takes high stake risks and make on-the-spot offers with cold, hard cash. With the help of his talented team, the car aficionado transforms vehicles to boulevard gems and sells them fast. The more cars he picks, the more pressure mounts on him to sell these vehicles to remain in the black," the channel said.