AMUMBAI: As over-the-top (OTT) platforms have started capturing audiences from tier II, tier-III cities, beyond the t

MUMBAI: In the race to reach a larger audience easily, all the over-the-top (OTT) players in India have struck deals

MUMBAI: While the growing over-the-top (OTT) ecosystem in the country is providing a large number of opportunities to

MUMBAI: While user acquisition comes in the priority list of over-the-top players in India, maintaining consumer enga

MUMBAI: Video streaming services are in the race to grab the attention of India's surging internet audience.

MUMBAI: The over-the-top (OTT) ecosystem in India has evolved rapidly in the last two-three years attracting large in