Mumbai: Integral Ad Science (IAS), in collaboration with YouGov and a market research firm, has released its report ‘

Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2

Mumbai: When you look at the evolution of digital advertising, it makes sense that viewability has continued to be a

Mumbai: Mobile campaigns in India posted lower brand risks than display, viewability on mobile environments increased

Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the

NEW DELHI: As the world underwent a tectonic shift in 2020, sparking evolution in consumer behaviour, brands had to r