Mumbai: The recent advent of the metaverse—a continuous and virtual 3D world where users may interact with one anothe

Mumbai: Amid the accelerating digitisation due to the pandemic, businesses are exploring the digital world.

Mumbai: Celebrity endorsements saw a 44 per cent rise in 2021 as opposed to 2020, according to the data released by A

Mumbai: Influencer marketing (IM) has made a big mark in the social media space.

Mumbai: For the past decade, marketers have been experimenting in the digital environment to enhance brand-customer i

Mumbai: While the age-old basic tenets of advertising (4Ps) remain the same, digital innovations have opened more cha