By Papri Das

New age fashionistas have overhauled the stereotypical definitions in the fashion world.  What used to be ?it? and chic yesterday, no longer holds your eyes and casual wear isn?t to be taken casually, anymore. Forget getting a dress for an important dinner party, choosing clothes for a weekend get together with friends also asks for your special attention now. Just grabbing whatever from the wardrobe and matching it with some accessories won?t do any longer; there?s no room for slacking when it comes to your casual wear as well. So how does one keep innovating with their look?

Bollywood?s favourite designer Rocky Star answers this with his brand RS, which he launched exclusively with Shoppers Stop recently. ?I believe one can look glamorous everyday and by glamour I don?t mean expensive. My brand is all about bringing glamour to the consumer at an affordable rate. It?s about change and innovation and moving on to the next thing quickly. RS won't just have clothes for men and women, but a whole range of lifestyle accessories like deodorants, handbags and more,? says the excited fashion designer who recently showcased his collection at the IIFA awards in Malaysia.

?This year the stars played it safe on the green carpet in IIFA Malaysia,? Rocky adds as a side note. ?While they all looked gorgeous, they showed up in their comfort zones. I expected some daring and high end fashion at IIFA this year,? he adds.
A short glimpse of the collection on the ramp showed a very modern selection which were more inclined towards simple monochrome dresses that can be easily styled into different looks for a variety of casual occasions- from late afternoon movie dates to evening hangouts with pals. A few striped black and whites stood out amongst the dresses that gave away a smart and sexy appearance, further enhanced by the stylish hand bags also from RS.

?Rocky has done a very good job of bringing his Bollywood sensibilities to the modern buyer with affordability,? says Bollywood actress and RS brand ambassador Bipasha Basu, looking gorgeous in a bright red dress with frills around the deep V neck. ?He is a dear friend and it?s good to see how he has grown as a designer over the years. His experience and understanding of both worlds - the glamour of Bollywood and the functionality of the everyday life --- is reflected in his brand,? she adds.
The hotness meter reached alarming levels at the show when male models walked in flaunting the brand new RS men?s brief collection -- a first by any Indian designer. ?It is good to know that an Indian designer has come up with a men?s underwear collection and I feel obliged to be the first one to be associated with this first in Indian fashion world,? says Karan Singh Grover, brand ambassador for RS, who sported a funky T-shirt with embossed prints and a fitted jeans at the launch. The collection will be exclusively available in all Shopper Stop stores as well as their online shopping portals. So log on and shop away!