It rewrote Indian TV rules, catapulted Star to the number one slot before losing steam and dwindling down to a mere t

The decision has been taken.

It is a case of Haan (yes) and Naa (no).

The new regional language addition to the Star bouquet - Vijay TV - which launched its new improved programme line-up

It's not just Zee TV that has a lot riding on the new programming initiative that it instituted recently.

The latest TAM ratings are out.