• Marvel's foray into television drives ABC's upfront

    Submitted by ITV Production on May 15, 2013
    indiantelevision.com Team

    MUMBAI: This is the week where the US networks are making upfront presentations to advertisers. ABC has announced several new series.

    One of the big shows is Marvel?s first TV series, ?Marvel?s Agents of S.H.I.E.L.D.? The presentation of this show closed out ABC?s upfront. This show is crucial to ABC?s plans as it not just leads Tuesdays but will also be a launching pad for three new series. ?Dancing with the Stars? meanwhile has been trimmed and will air only once a week on Mondays from 8.00 pm - 10.00 pm.

    Each episode will have the performance show and results show. On the comedy front new shows include ?Back in the Game? which is about an all-star softball player. ?The Goldbergs? is set in a high-end New York City bar. ?Trophy Wife? is about a reformed party girl who finally gets married.

    Shows that did well enough for them to be renewed include ?Castle?, ?Grey?s Anatomy? and ?Revenge?. ABC Entertainment president Paul Lee spoke about Happy Endings being cancelled saying, "What we found was that it was just too narrow. It was a very hard decision, because as you know, I love that show and I found it hard to make the decision.

    "By the same token, I think new series ?Mixology?, and ?Super Fun Night? are much broader shows and able to bring in wider audiences."

    An emotional moment was talk show legend Barbara Walters getting a standing ovation and tearing up as Anne Sweeney acknowledged her time at the broadcaster and the fact that she recently announced her retirement.

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    MUMBAI: Disney and Marvel Studios appear to have a runaway hit on their hands.

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