MipTV launches Brand Of The Year Award
MUMBAI: The television trade event MipTV 2011 will present the first Brand of the Year Award (April 5) as part of its
MUMBAI: BBC Worldwide is taking nine new formats to the television trade event Mipcom 2011 in Cannes next month.
They include scripted format ?Misfits?, comedy panel game show ?Epic Win?, reality format ?Hot Like Us? and talent contest ?Show Me the Funny: Stand-up Showdown?.
The other formats available to buyers for the first time at this year?s event are Project Parent, Daddy Daycare, Home Is Where The Heart Is, Chick Fix and Young, Bad and Barking.
BBC Worldwide VP format licensing Europe, Middle East and Africa Elin Thomas said, ?We?re incredibly proud of our colourful Mipcom slate, there?s a real sense that we?ve got something for everyone. ?Misfits? which has sold to over 90 territories, will be available for the first time as a scripted format. Featuring five unruly teenagers forced to do community service as payback for their crimes who turn into superheroes with powers they didn?t choose or want, the UK series has already won over international audiences."
?Epic Win?, which made its UK debut this summer, is a format that fuses panel show comedy with talent show entertainment. The show sees handpicked eccentrics with unusual talents taking on bespoke challenges, in front of a panel of comedians and other famous faces.
Also new to the international market is ?Hot Like Us?, a reality format in which a group of model couples live together and compete in modelling assignments and tasks that test their relationships, with the winners receiving a modelling contract at a top agency.
?Show Me The Funny: Stand-up Showdown?, another new format that made its bow in UK primetime this summer, tracks comedians as they perform in a new location each week, completing themed tasks and performing fresh material in front of a panel of judges.
There are two new family-based formats on the BBC Worldwide slate in the form of ?Project Parent? and ?Daddy Daycare?. ? Project Parent?, aimed at children, gives kids control over their single parents, who are put to the test in quirky challenges as they attempt to change their image and find love.
?Daddy Daycare? sends three men on a parenting crash course. The participants ? who have very little experience of caring for children? try to disprove gender stereotypes by looking after dozens of kids in a busy nursery.
Meanwhile ?Home Is Where The Heart Is?, follows a group of celebrities as they mentor homeless people for two weeks, taking them into their homes in an effort to turn their lives around.
Atomized?s Chick Fix is a feel-good spin on the traditional ?makeover show?. Each episode sees four successful women confront different problems with the help of each other and resident experts.
Completing the line-up of new formats is ?Young, Bad and Barking?. In this series, dog owners with attitude problems are sent to live with families who depend on dogs for their livelihood, with the aim of re-evaluating their lives and improving their relationships with their own dogs.
BBC Worldwide titles returning to Cannes include ?Junior Doctors ? Your Life in Their Hands? and the entertainment format ?Tonight?s the Night?, which were both introduced to buyers at MipTV 2011.
MUMBAI: Reed Midem, which organises the television trade event MipTV and Mipcom market, has announced that movie and television studio Miramax is for the first time in the company?s history exhibiting at Mipcom 2011.
In addition, it was announced that Miramax CEO Mike Lang will deliver a keynote address on 3 October 2011.
The worldwide entertainment content market takes place from 3-6 October at the Palais des Festivals in Cannes, France.
Lang said, ?The Miramax film library is among the most respected in the world, and we believe the movies and the brand have tremendous untapped global potential. Mipcom represents an exciting opportunity to meet and interact with global decision makers and establish meaningful partnerships. Our key initiatives will include the on-going expansion of our international television and digital sales efforts, development of both distinctive film as well as television programming and our hope to ultimately launch Miramax-branded cable channels as we seek to reach new audiences.?
Reed Midem director of the television division Laurine Garaude said, ?We are very pleased by Miramax?s decision to utilise Mipcom?s significant participation of high level decision makers in the global entertainment industry as they continue expanding their operation and successfully delivering their exceptional content to new audiences.?
Lang?s address as ?Media Mastermind Series? keynote speaker will be one of Mipcom?s highlights. He will talk about the experience in the digital arena, ranging from Miramax?s recent digital content delivery deals with Netflix and Hulu, to his early involvement with trailblazers in the digital arena and his strong relationships with other large entertainment companies and private investment firms.
switch
switch