MUMBAI: Havas Media Group has appointed media and marketing specialist, Karl Wu, as the CEO for Greater China.

MUMBAI: Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercia

MUMBAI: The most important benefit of mobile marketing is geo-targeting or the ability to target on-the-go consumers.

MUMBAI: Havas Digital’s mobile marketing agency, Mobext, has launched a proprietary global mobile messaging platform.